What are the responsibilities and job description for the Account Planner position at Lopez Negrete Communications?
Lopez Negrete is looking for a creative thinker who loves uncovering insights that inspire brands to connect deeply with audiences. We are looking for a Bilingual English & Spanish Brand Strategist for our Houston Texas location. This is an onsite role in Houston.
As our Brand Strategist you will develop strategic brand platforms and marketing plans that drive business growth and creative excellence. You will collaborate closely with creative, account and media teams to turn research data into compelling brand stories and campaigns.
Key Responsibilities
You will lead brand strategy development across client accounts.
Conduct market, cultural, and consumer research to uncover key insights.
Define brand positioning, voice, and messaging frameworks.
Partner with creative teams to inspire concept development.
Build and present strategy decks and campaign briefs to clients.
Measure and analyze campaign effectiveness to optimize future strategies.
Qualifications
3-6 years of experience in account planning or brand strategy.
Strong understanding of consumer behavior, market trends and cultural insights.
Excellent communications and presentation skills.
Strategic thinker with creative intuition and analytical mindset.
Ad Agency experience a must.