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Customer Service Representative

Lonestar Forklift, Inc.
El Paso, TX Full Time
POSTED ON 11/15/2025
AVAILABLE BEFORE 12/14/2025
Lonestar Forklift is a customer-focused material handling equipment dealership with over 30 years of proven success and 10 branch locations in Texas. Lonestar offers new equipment, used equipment, rentals, service, parts, fleet management, and training for our customers, providing comprehensive and tailored solutions for unique business needs.

With a focus on learning and continuous improvement, we are proud to invest in our people and offer a progressive and entrepreneurial work culture where you can develop and advance your career while focusing on meaningful work.

The Opportunity

Lonestar Forklift is looking for a motivated Outside Sales Representative for our Customer Service Representative in El Paso, Texas. In this role, you will be responsible for driving new sources of revenue and managing the relationship between customers and Lonestar’s Service department.

Essential Duties & Responsibilities

As the Customer Service Representative, your key responsibilities will include:

  • Complete regular customer site visits and meet with new customers within assigned region
  • Work collaboratively with Sales Representatives to share leads and drive new Service and Parts revenue within a defined territory
  • Build and maintain relationships and communication with customers, with the goal of maintaining high levels of customer satisfaction
  • Produce leads and opportunities for all Lonestar business units
  • Track leads and opportunities and maintain accurate records in the CRM

Required Skills & Qualifications

The ideal candidate will possess the following skills, knowledge, and competencies:

  • Previous experience in a sales or customer service role required
  • 1 to 3 years of outside sales experience strongly preferred
  • Previous heavy duty machinery or material handling equipment experience strongly preferred
  • Proficiency in Microsoft Office Suite (Word, Excel, Outlook)
  • Strong verbal and written communication skills
  • Ability to build and maintain strong customer relationships
  • Demonstrated ability to work effectively independently and exercise good judgment
  • A go-getter attitude and strong drive to succeed
  • Valid driver’s license and ability to travel within the region is required
  • Spanish language skills considered a strong asset

Benefits & Perks

Lonestar Forklift is proud to offer competitive compensation and flexible benefits coverage for all eligible employees:

  • Comprehensive medical, vision, and dental benefits for you and your dependents
  • Life Insurance, Short Term Disability, and Long Term Disability – 100% employer paid
  • Employee assistance programs
  • 401K matching
  • Company cell phone and laptop
  • Company vehicle and fuel card
  • Ongoing professional development opportunities

The base pay for this role is $45,000 per year plus commission.

This is an onsite role based in El Paso, Texas.

Lonestar Forklift would like to thank all applicants for their interest; however, only qualified applicants will be contacted by Talent Acquisition for an interview. We are an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, religion, sex, national origin, disability status, veteran status, age, sexual orientation, gender identity, or any other characteristic protected by law.

#LonestarForklift

Salary : $45,000

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