Paid Ads Specialist

Company: Lokal Media House

Location: Addison, TX (Hybrid: 4 days in-office, 1 day remote)

Benefits: 401(k) with match, Health, Dental & Vision Insurance, Weekly WFH opportunities, Fully stocked drink fridge, Fully stocked snack closet, Monthly team outings

Lokal Media House is a leading digital marketing agency dedicated to transparency and building long-lasting relationships based on trust. Our mission is to create positive impacts for our team, clients, and community. We maintain a positive attitude, work as a team, and always strive to do the right thing, ensuring our team and clients grow continuously.

The Paid Ads Specialist will be responsible for developing, implementing, and optimizing digital advertising campaigns across various platforms. The role requires a strategic thinker with strong analytical skills and the ability to work collaboratively with internal teams to achieve client objectives.

• Strategic Campaign Planning: Develop and fine-tune digital marketing strategies for display, search, and video campaigns, ensuring alignment with company and client objectives.
• Campaign Implementation: Guarantee campaigns' smooth setup and deployment across relevant platforms, utilizing top-tier tools and technologies.
• Performance Monitoring: Track campaign KPIs, creating consistent reports that deliver insights into performance metrics and ROI.
• Optimization: Analyze campaign performance data continuously, adjusting strategies and tactics to boost results.
• Internal Collaboration: Work closely with internal teams to achieve and optimize campaign objectives.
• Stay Updated: Keep pace with industry trends, new platform updates, and best practices, ensuring our campaigns maintain a competitive edge.
• Budget Management: Monitor campaign budgets diligently, ensuring optimal ROI and judicious spend.

• 3 years of deep experience running paid ads, with a preference for those with experience in service businesses.
• Robust analytical abilities, interpreting data, drawing conclusions, and implementing actionable recommendations.
• Mastery of digital marketing tools and platforms such as Google Ads, Bing Ads, and programmatic advertising platforms.
• Outstanding communication and presentation skills.

• Strategic Insight: Visualizing the larger framework and recognizing how individual campaigns contribute to broader marketing strategies.
• Analytical Depth: Confidence in navigating and extracting insights from intricate data sets.
• Detail Orientation: Meticulous attention to every nuance, ensuring campaign accuracy and consistency.
• Adaptability: Skill navigating the rapidly evolving digital scene and adjusting strategies.
• Teamwork: Ability to collaborate efficiently with cross-functional internal teams.

Opportunities for growth to become a Senior Paid Ads Specialist, with further potential for advancement within the company.

Lokal Media House thrives on a flexible but hardworking culture. We embody the "work hard, play hard" ethos, ensuring a balanced and fulfilling work experience.

If you're a driven and results-oriented individual with a strong desire to contribute to impactful client campaigns, we encourage you to apply for this exciting opportunity. Join us in shaping the digital success of our clients through strategic initiatives. Apply now and join a dynamic team!