Field Marketing Manager

We're looking for a Field Marketing Manager who knows how to drive pipeline through strategic events, regional programs, and partner co-marketing; someone who understands that field marketing isn't about hosting events, it's about creating opportunities that convert. 

You'll own our field marketing strategy and execution, building programs that support both our direct sales team and our partner channel. This means running high-impact events, enabling partner co-marketing, and ensuring every dollar spent drives measurable pipeline and revenue. 

What You'll Do 

Own Field Marketing Strategy & Execution 

• Develop and execute regional field marketing programs that drive qualified pipeline for both direct and partner-led deals 

• Plan and manage industry conferences, trade shows, regional events, executive roundtables, and customer/prospect dinners 

• Build account-based marketing (ABM) field programs targeting high-value enterprise accounts 

• Coordinate with Sales to identify priority accounts, regions, and opportunities where field marketing can accelerate deals 

• Manage field marketing budget and demonstrate clear ROI on every program 

Drive Partner Co-Marketing Programs 

• Build and execute co-marketing programs with channel partners, system integrators, and technology alliances 

• Coordinate partner participation in joint events, webinars, and regional campaigns 

• Manage partner MDF (Market Development Funds) to ensure effective use and measurable outcomes 

• Create co-branded content and campaigns partners can leverage in their markets 

• Enable partners to run local events and demand generation programs that drive pipeline 

Execute High-Impact Events 

• Own end-to-end event execution: strategy, logistics, promotion, follow-up, and ROI reporting 

• Drive pre-event promotion and registration through email, social, and partner channels 

• Ensure Sales and partner teams are prepared and aligned on event goals and follow-up plans 

• Manage onsite execution including booth presence, demos, meetings, and networking 

• Implement post-event nurture programs to convert attendees into qualified opportunities 

Support Direct and Indirect Sales 

• Partner with Sales to understand regional priorities, account targets, and pipeline gaps 

• Align field programs to sales cycles and buying committee engagement strategies 

• Work with Partner teams to ensure field programs create air cover and demand for partner-led opportunities 

• Provide Sales and partners with pre- and post-event intelligence on attendee engagement and intent signals 

• Track and report on field marketing's contribution to both direct and partner-sourced pipeline 

Measure and Optimize 

• Establish clear metrics for field marketing performance: pipeline generated, cost per opportunity, event ROI 

• Build reporting dashboards that show field marketing's impact on direct and partner pipeline 

• Conduct post-event analysis to identify what's working and where to optimize 

• Continuously test and iterate on event formats, messaging, and engagement tactics 

What We're Looking For 

Required Experience 

• 4–6 years in B2B SaaS field marketing with hands-on experience planning and executing events and regional programs 

• Must have: Direct experience in cybersecurity, GRC, or adjacent enterprise software markets 

• Strongly preferred: Early-stage startup experience (Series A–C) where you've built field programs from scratch 

• Proven track record of generating qualified pipeline through field marketing and events 

• Experience managing partner co-marketing programs and MDF budgets 

• Deep understanding of enterprise sales cycles (6–12 months) and how field marketing accelerates deals 

Skills & Capabilities 

• Strong project management skills with ability to manage multiple events and programs simultaneously 

• Experience with marketing automation platforms (HubSpot, Marketo, Pardot) and CRM systems (Salesforce) 

• Hands-on experience with event management tools and registration platforms 

• Budget management experience with clear understanding of event ROI and cost optimization 

• Excellent stakeholder management—able to work closely with Sales, Partners, and Marketing teams 

• Comfortable traveling 25–40% for events and regional programs 

Strategic Mindset 

• You understand the difference between hosting events and driving pipeline 

• You know how to balance supporting direct sales with enabling partner success 

• You can prioritize ruthlessly—focusing on programs that drive the most impact, not just activity 

• You think in systems, understanding how field marketing integrates with demand gen, content, and sales 

• You're data-driven and can clearly articulate ROI and pipeline contribution 

What Sets You Apart 

• You've worked in early-stage environments where you had to be scrappy and resourceful 

• You understand cybersecurity or GRC buyer behavior and how to engage technical and business buyers 

• You can manage vendor relationships, negotiate contracts, and optimize event spend 

• You're equally comfortable running a 500-person conference and a 10-person executive dinner 

• You know how to enable partners to execute field programs independently while maintaining quality and brand standards 

What Success Looks Like 

• Own and deliver on field marketing pipeline targets for both direct and partner channels 

• Build repeatable, scalable field programs that drive predictable pipeline across regions 

• Demonstrate clear ROI on every event and program—pipeline generated, cost per opportunity, conversion rates 

• Enable partners to successfully execute co-marketing programs that drive measurable results 

• Become the go-to expert on which events, formats, and tactics drive the best outcomes 

What You Can Expect From LockThreat 

We're building a company where different perspectives aren't just accepted; they're essential to solving hard problems. We're committed to creating an environment where you can do your best work while being your authentic self. 

We support our team through: 

·         Competitive compensation and equity 

·         Comprehensive health, dental, and vision coverage 

·         Flexible PTO and paid holidays 

·         Professional development budget and growth opportunities 

·         Remote-friendly work environment 

·         Paid parental leave 

·         The autonomy to build programs and make real impact from day one 

We're committed to building a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity. 

About LockThreat  

LockThreat delivers unified GRC management with full coverage across industry frameworks and IT environments. Our AI-powered platform features an intuitive no-code workflow builder, hundreds of OOTB integrations, and customizable dashboards that streamline the entire GRC lifecycle, from policy creation and evidence collection to risk identification and mitigation. 

We partner with organizations in financial services, healthcare, retail, energy, and technology. The platform is available through major hyperscalers including AWS, Microsoft Azure, Google Cloud, IBM Cloud, Oracle, and Salesforce. 

What sets us apart is real-time risk insights and centralized compliance management that adapts and scales as your business grows—whether you're protecting financial data, safeguarding patient information, securing customer transactions, or managing critical infrastructure.