What are the responsibilities and job description for the DIGITAL MARKETING ANALYST position at Local Media San Diego?
Local Media San Diego
Digital Marketing Analyst – San Diego, California
Position Overview
LMD Digital, the in-house agency division of Local Media San Diego, LLC, is seeking a data-driven, highly organized Digital Marketing Analyst. This role is a hybrid of data analytics, campaign project management, and operational innovation.
Reporting directly to the Vice President of Digital Strategy & Partnerships, you will manage multi-channel digital campaigns across our agency roster, premier radio brands, and marquee live events. You will turn raw data into compelling client stories, keep complex projects on schedule, and leverage modern AI tools to build smarter, more automated agency systems. In this role, you will collaborate closely with the Lead of Digital Operations and Analytics to enhance existing workflows, improve internal systems, and identify new efficiencies across campaign setup, execution, and reporting.
Key Responsibilities
Data Analytics & Reporting (Excel & PowerPoint Mastery)
Own the post-campaign reporting lifecycle. Analyze multi-channel metrics (Social, Display, Audio, CTV) in Excel, handle billing reconciliation, and translate complex data into high-impact, client-ready PowerPoint presentations that clearly demonstrate ROI.
Campaign Project Management
Serve as the operational hub for campaign execution. Work within the Basecamp environment to manage timelines, gather client assets, and coordinate with sales, programming, and vendor partners to support flawless, on-time campaign launches.
AI Integration & Process Innovation
Proactively identify workflow bottlenecks and implement AI-driven solutions to streamline operations. Use AI tools to accelerate data cleaning, draft campaign performance narratives, and automate routine administrative tasks.
Sales & Proposal Support
Partner with Account Executives to build results-driven digital proposals, incorporating historical insights, strategy recommendations, and visual mockups.
Experience
Core Qualifications & Skill Stack
1–3 years in digital media operations, campaign management, or marketing analytics (agency or media experience preferred). Open to new graduates with relevant internship experience.
Advanced Spreadsheet & Presentation Skills
Mastery of Excel (data manipulation, pivot tables, formulas) and PowerPoint (building clean, visually compelling, data-dense decks).
Project Management Discipline
Proven ability to manage strict deadlines and moving parts using Basecamp or a similar platform.
AI Literacy
Active, hands-on experience using generative AI tools to optimize workflows, engineer prompts, and automate daily tasks.
Digital Fluency
Solid understanding of digital advertising fundamentals, traffic tracking, and performance KPIs.
The Ideal Candidate & Team Culture
You are a rare hybrid: part analytical thinker who loves a clean spreadsheet, part creative storyteller who values a beautifully designed slide deck, and part operational optimizer who enjoys engineering smarter workflows.
More than just a technical skill set, you are someone who thrives in a collaborative, energetic, and growth-oriented team environment. We pride ourselves on a culture of shared wins, creative brainstorming, and mutual support. If you are a proactive, tech-savvy team player who loves to learn and wants to make an impact in a fast-paced, digital-native marketing operation, you’ll fit right in.
Compensation
Salary to be determined by multiple factors, including but not limited to relevant experience, knowledge, skills, and other job-related qualifications.
Salary Range
$37,000–$50,000
Position Type
Regular – In Office
Time Type
Full Time
Pay Type
Salaried
To apply, send a cover letter and resume to adasilva@lmasandiego.com. Please specify the position you are applying for in the subject line.
Local Media San Diego, LLC owns and operates radio stations in San Diego, CA. We offer a competitive benefits package and are an Equal Opportunity Employer.
No phone calls, please.
Benefits
Digital Marketing Analyst – San Diego, California
Position Overview
LMD Digital, the in-house agency division of Local Media San Diego, LLC, is seeking a data-driven, highly organized Digital Marketing Analyst. This role is a hybrid of data analytics, campaign project management, and operational innovation.
Reporting directly to the Vice President of Digital Strategy & Partnerships, you will manage multi-channel digital campaigns across our agency roster, premier radio brands, and marquee live events. You will turn raw data into compelling client stories, keep complex projects on schedule, and leverage modern AI tools to build smarter, more automated agency systems. In this role, you will collaborate closely with the Lead of Digital Operations and Analytics to enhance existing workflows, improve internal systems, and identify new efficiencies across campaign setup, execution, and reporting.
Key Responsibilities
Data Analytics & Reporting (Excel & PowerPoint Mastery)
Own the post-campaign reporting lifecycle. Analyze multi-channel metrics (Social, Display, Audio, CTV) in Excel, handle billing reconciliation, and translate complex data into high-impact, client-ready PowerPoint presentations that clearly demonstrate ROI.
Campaign Project Management
Serve as the operational hub for campaign execution. Work within the Basecamp environment to manage timelines, gather client assets, and coordinate with sales, programming, and vendor partners to support flawless, on-time campaign launches.
AI Integration & Process Innovation
Proactively identify workflow bottlenecks and implement AI-driven solutions to streamline operations. Use AI tools to accelerate data cleaning, draft campaign performance narratives, and automate routine administrative tasks.
Sales & Proposal Support
Partner with Account Executives to build results-driven digital proposals, incorporating historical insights, strategy recommendations, and visual mockups.
Experience
Core Qualifications & Skill Stack
1–3 years in digital media operations, campaign management, or marketing analytics (agency or media experience preferred). Open to new graduates with relevant internship experience.
Advanced Spreadsheet & Presentation Skills
Mastery of Excel (data manipulation, pivot tables, formulas) and PowerPoint (building clean, visually compelling, data-dense decks).
Project Management Discipline
Proven ability to manage strict deadlines and moving parts using Basecamp or a similar platform.
AI Literacy
Active, hands-on experience using generative AI tools to optimize workflows, engineer prompts, and automate daily tasks.
Digital Fluency
Solid understanding of digital advertising fundamentals, traffic tracking, and performance KPIs.
The Ideal Candidate & Team Culture
You are a rare hybrid: part analytical thinker who loves a clean spreadsheet, part creative storyteller who values a beautifully designed slide deck, and part operational optimizer who enjoys engineering smarter workflows.
More than just a technical skill set, you are someone who thrives in a collaborative, energetic, and growth-oriented team environment. We pride ourselves on a culture of shared wins, creative brainstorming, and mutual support. If you are a proactive, tech-savvy team player who loves to learn and wants to make an impact in a fast-paced, digital-native marketing operation, you’ll fit right in.
Compensation
Salary to be determined by multiple factors, including but not limited to relevant experience, knowledge, skills, and other job-related qualifications.
Salary Range
$37,000–$50,000
Position Type
Regular – In Office
Time Type
Full Time
Pay Type
Salaried
To apply, send a cover letter and resume to adasilva@lmasandiego.com. Please specify the position you are applying for in the subject line.
Local Media San Diego, LLC owns and operates radio stations in San Diego, CA. We offer a competitive benefits package and are an Equal Opportunity Employer.
No phone calls, please.
Benefits
- Employer-sponsored medical, dental, and vision insurance with a variety of coverage options
- Paid vacation and sick time
- Paid company holidays
- 401(k) plan
- Employee Assistance Program (EAP)
Salary : $37,000 - $50,000