What are the responsibilities and job description for the Client Engagement Manager position at Littlefield Agency?
The Client Engagement Manager is responsible for building client relationships and managing day-to-day account activities. The position requires a blend of strategy and project execution as it relates to client work. The position requires project management experience and a working knowledge in these areas:
- Digital media (Google display, programmatic display, paid search)
- YouTube and other video platforms
- Social media
- Content marketing (website articles, email marketing)
The position requires a minimum of five years’ experience in a similar position as well as a bachelor’s degree in marketing, advertising or related fields. Experience managing website projects is a plus.
Job Responsibilities
Client and Industry
- Nurture relationships with clients.
- Develop understanding of the client business, including target audiences and product lines.
- Study the competitive environment from a standpoint of product offerings, points of differentiation and marketing campaigns.
Strategy and Planning
- Write creative messaging briefs and download internal teams.
- Work closely with agency analysts to ensure campaign objectives and methods of measurement are defined and reported.
- Identify areas where we can test and optimize media mix and creative messaging to drive campaign performance.
- Stay well versed in media strategy, including which media channels and new technology are best utilized to accomplish specific goals.
Execution
- Lead client kick-off meetings to ensure input is thorough, strategic and understood by the team.
- Obtain and organize all necessary information (product details, specs, due dates, client budgets) for the agency to begin a project.
- Create project schedules per client deadlines and in collaboration with agency Creative Director, Media Director, Project Manager and/or creative and media teams.
- Review work for strategic accuracy.
- Critically review client feedback based on agreed-upon strategy.
- Actively manage high-priority projects.
- Manage client expectations as they relate to project deliverables, timing and pricing.
The right candidate will be able to share past experiences that are consistent with our company values:
- Littlefield team first. This means teammates' interests come before your own.
- Go to the edge. Clients pay us to push them to the edge from a standpoint of messaging and media strategies. We are not “yes people.”
- Adapt or die. Our industry changes by the day. Our organization will cease to exist without rapidly changing.
What’s More?
As with any job, there’s more to this position than a list of job responsibilities. The highest performers on our Client Engagement team share these common qualities.
They are curious.
They ask why.
They are critical.
They are resourceful.
They would never be described as a yes person.
They are willing to deal with conflict, both with clients and teammates.
Littlefield Agency benefits
- 100% of employee health, dental, vision, life and disability insurance paid for by the agency
- Employee Assistance Program provided for all employees and those living in their household
- 401(k) with a competitive company match
- 20 paid holidays off
- (Very) generous PTO policy
- Working for an Ad Age 2024 & 2025 Best Places to Work agency