What are the responsibilities and job description for the Social Media Marketing Manager position at LITTLE MOUNT LAVENDER CO?
Little Mount Lavender Co in Simpsonville, KY is looking for one social media marketing manager to join our 12 person strong team. We are located on 6905 Shelbyville Road. Our ideal candidate is attentive, punctual, and hard-working.
Key Responsibilities:
- Strategy Development:
- Creating a comprehensive social media strategy aligned with overall business objectives.
- Content Creation:
- Developing and curating engaging content (text, images, videos) for various social media platforms.
- Community Management:
- Engaging with followers, responding to comments and messages, and fostering a positive online community.
- Campaign Management:
- Planning, launching, and managing social media campaigns to achieve specific goals (e.g., lead generation, website traffic).
- Performance Analysis:
- Tracking key metrics (engagement, reach, website traffic, etc.) and using data to optimize content and campaigns.
- Staying Updated:
- Keeping abreast of the latest social media trends, algorithm changes, and best practices.
- Brand Consistency:
- Ensuring a consistent brand voice and image across all social media platforms.
- Social Listening:
- Monitoring social media for mentions of the brand, competitors, and industry trends.
- Influencer Marketing:
- May involve working with influencers to promote the brand.
Skills and Qualifications:
- Social Media Proficiency: Deep understanding of various social media platforms and their functionalities.
- Content Creation: Ability to create compelling and engaging content in different formats.
- Communication Skills: Excellent written and verbal communication skills.
- Analytical Skills: Ability to analyze data and interpret social media performance metrics.
- Strategic Thinking: Ability to develop and implement effective social media strategies.
- Creativity: Ability to come up with innovative and engaging content ideas.
- Time Management: Ability to manage multiple tasks and deadlines effectively.
In essence, social media managers are responsible for maximizing a brand's online presence and engagement on social media platforms.
