What are the responsibilities and job description for the Sales/Marketing Director position at Little Learner Children’s Academy?
About Us
At Little Learner Children’s Academy, we believe that every child deserves a strong start — and every family deserves a supportive partner in their childcare journey. With multiple thriving centers and a commitment to quality education, we’re looking for a passionate, results-oriented Sales Director to lead our enrollment and growth initiatives.
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Position Overview
The Sales Director will oversee all aspects of enrollment, occupancy growth, events, and family engagement across our centers. This individual will develop and execute strategies that convert inquiries into enrollments, maximize occupancy, and strengthen our community presence.
This role is ideal for someone who combines sales leadership, strategic thinking, and heart for early childhood education.
Location: 4 locations Bolingbrook, Crest Hill, Yorkville, and Minooka
Employment Type: Full-Time
Reports To: Executive Director / CEO
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Key Responsibilities
- Develop and implement sales and enrollment strategies to meet and exceed occupancy goals across all centers.
- Manage a team of Center Directors, providing training, coaching, and motivation to achieve results.
- Track, analyze, and report key performance metrics including inquiries, tours, conversion rates, and retention.
- Partner with marketing to drive lead generation, digital campaigns, and community outreach programs.
- Build and maintain strong relationships with families, corporate partners, and community organizations.
- Conduct regular center visits to ensure the family experience aligns with company standards.
- Utilize CRM systems to manage leads, follow-ups, and data reporting for accurate forecasting.
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- Meet or exceed quarterly goals for each location.
Travel required.
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Qualifications
- 5 years of proven experience in sales, enrollment, or admissions, ideally within childcare, private education, or hospitality.
- Demonstrated success achieving or exceeding enrollment and revenue targets.
- Strong leadership and communication skills; ability to motivate and coach teams.
- Proficiency in CRM or enrollment management systems.
- Bachelor's degree in Business or Marketing, preferred.
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Performance Metrics
- Occupancy rate growth
- Lead-to-tour and tour-to-enrollment conversion rates
- Family retention percentage
- Regional or center-level revenue increases
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Compensation & Benefits
- Competitive base salary performance bonuses
- Health, dental, and vision insurance
- Paid time off and holidays
- Professional development opportunities
- Tuition discounts for enrolled children
Base salary 60,000.00
- potential to earn $100,000.00
Salary : $60,000 - $100,000