Technical E-Commerce & Digital Growth Specialist

Job Overview

We are seeking a results-driven Technical E-Commerce & Digital Growth Specialist to spearhead our online sales initiatives and digital marketing strategies. This role is responsible for the company's website content, SEO, email marketing, and paid search. This is a hands-on role for an experienced e-commerce marketer. The position includes training on our product lines and cross-training as a customer service backup during staff vacations and overflow periods.

Responsibilities

Website & product content (about 30%)

• Write and maintain product pages, category pages, cross-reference guides, and landing pages, including pages for discontinued and legacy equipment
• Manage website navigation, product taxonomy, and structured product data
• Make HTML/CSS adjustments for site improvements and performance

SEO & AI search (about 15%)

• Perform keyword research and technical and on-page SEO, including schema markup
• Monitor Google Search Console and resolve indexing and site issues
• Optimize site content for visibility in search engines and AI search platforms

Email marketing & automation (about 15%)

• Manage the Mailchimp program, including the monthly newsletter, segmented campaigns, and promotions
• Build and maintain automations, including reorder, reactivation, and abandoned cart sequences

Paid advertising (about 10%)

• Plan, launch, and manage Google and Bing Shopping and Search campaigns, plus paid social campaigns where appropriate
• Manage the Google Merchant Center product feed
• Optimize campaigns for return on ad spend

Strategy, analytics & reporting (about 10%)

• Develop and carry out the e-commerce marketing plan to increase online sales and customer engagement
• Analyze performance using Google Analytics, Google Tag Manager, Microsoft Clarity, and related tools
• Track KPIs and report monthly on website, email, and advertising results

Creative & social media (about 5%)

• Create graphics for email, web, and ads using Adobe Creative Suite or similar tools
• Manage company social media accounts

Competitive intelligence (about 5%)

• Monitor competitors' search rankings, pricing, and website features

Customer service backup (about 10%)

• Handle phone, email, chat, and quote inquiries during staff vacations and overflow periods

Required Qualifications

• 5 years of hands-on experience in e-commerce marketing and website management
• Proven results in SEO, email marketing, and Google Ads/Shopping, with metrics to share
• Proficiency with Google Analytics, Google Tag Manager, Search Console, and SEO tools
• Experience managing a Google Merchant Center feed and implementing schema markup
• Advanced experience with Mailchimp or a similar platform, including automations
• Working knowledge of HTML/CSS and content management systems
• Strong writing skills and the ability to write accurate product content from technical specifications
• Graphic design skills in Adobe Creative Suite or similar tools
• Working knowledge of AI tools and AI search
• Strong communication skills and the ability to work in a small team

Preferred Qualifications

• B2B e-commerce experience with a large technical catalog (medical, industrial, parts, or lab supply)
• Experience with Sana Commerce or Microsoft Business Central
• Paid social advertising experience

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Retirement plan

Application Question(s):

• Are you able to submit 2-3 writing samples (technical or product content preferred)?

Experience:

• e-commerce marketing: 3 years (Required)

Ability to Commute:

• Louisville, KY 40245 (Required)

Work Location: In person

Salary : $60,000