What are the responsibilities and job description for the Marketing Coordinator position at Lindstrom Equipment?
Overview
Lindstrom Equipment is looking for a creative, tech-savvy and highly motivated Marketing Coordinator who’s ready to support a traditional equipment sales and service business in its next era of growth.
Our family-owned business has deep roots in the region’s agricultural sector. Now, we’re investing in bringing our marketing efforts in house to build a modern presence that matches the reputation we’ve built over three generations.
The right candidate is a self-starter who enjoys variety: Content creation, Vendor & agency coordination, digital & print design, customer interaction and event support, all to help show our customers across the Midwest and beyond what we have to offer. You will work alongside department heads to shape how we show up online and in the community.
Responsibilities
- Develop and execute multichannel marketing campaigns that encompass digital marketing, social media marketing, content marketing, print advertising, and email marketing strategies.
- Manage and optimize advertising campaigns across platforms such as Facebook, Google, and other paid media channels
- Create compelling copy for various marketing materials including social media posts, email newsletters, product listings, and advertisements.
- Conduct market research to identify trends, customer needs, and competitive insights that inform campaign development
- Collaborate with brand partners to support product launches and promotional activities through targeted marketing efforts.
- Utilize existing manufacturer marketing channels and resources.
- Assist in budgeting processes for marketing campaigns; monitor expenses to ensure efficient use of resources.
- Coordinate with other departments to produce visual assets using Adobe Creative Suite for digital, merchandising and print materials.
- Site visits to customers to capture materials and testimonials via photo, video, drone
- Coordinate and execute 6-10 annual events both internal and customer facing.
- Minimal Travel will be needed
Qualifications
- Bachelor’s or associate's degree in Marketing or a related field is preferred but not mandatory with relevant experience.
- Proven experience or training in digital marketing, content creation, or related roles with a strong understanding of multichannel marketing strategies.
- Familiarity or training on social media platforms (Facebook, Instagram, tiktok) and email marketing tools.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or equivalent for designing visual content
- Copywriting skills with the ability to craft engaging messages tailored to target audiences.
- Proficiency in Photography, Video Recording and a familiarity or interest in learning Drone Recording
- Knowledge of performance marketing tactics including advertising sales strategies and e-commerce promotion techniques.
- Ability to manage multiple projects simultaneously
- Strong collaboration skills with the ability to work cross-functionally with sales, parts, service and brand partners.
- A background in the Agricultural sector is a plus but not required as long as you are open to learning and experiencing farm life
Join us as a Marketing Coordinator where your ideas will shape our brand presence. Bring your passion for marketing into a role that will enable you to challenge yourself while offering opportunities for growth and professional development in an expanding company.
We are opening and reviewing applications immediately but won't begin scheduling interviews till after January 12th
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Schedule: 8 am to 5 pm – Monday thru Friday
Salary is negotiable depending on experience and qualifications
Pay: $45,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Health savings account
- Life insurance
- Paid time off
Work Location: In person
Salary : $45,000 - $75,000