What are the responsibilities and job description for the Specialist, Enrollment Communications position at Lindenwood University?
Welcome to Career Opportunities at Lindenwood University.
PLEASE READ: For all applications, please include your resume and cover letter. You may skip the “Quick Apply” page by simply clicking “Next” at the bottom of the page. When you arrive at the “Experience” page, you may upload all desired documents using the upload box labeled “Resume/CV.” This is the appropriate box to upload all documents.
Benefits of Being a Lindenwood Employee:
- Upon hire, employer-paid tuition benefits for bachelor’s (employee, spouse, and dependent) and master’s degree programs (employee and spouse only).
- Tuition discounts for doctoral programs (employee only).
- Comprehensive benefits plan: medical, dental, vision, life insurance, disability insurance, and retirement options.
- Paid holidays: MLK Jr. day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving break (Wednesday – Friday), and winter break (Dec. 23 – Jan. 1).
- Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; Chick-fil-A and Qdoba included.
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Professional development opportunities through the Lindenwood Learning Academy.
JOB TITLE SUMMARY
Job Title: Specialist, Enrollment Communications
Division: Enrollment and Marketing
Evaluation Group: Staff
FLSA Status: Exempt
Reports To: Director, Enrollment Operations and Analytics
Positions Supervised: N/A
Review of applications will begin on April 23rd and will continue until the position is filled. The anticipated start date for the successful candidate is June 6th or later.
Job Summary
The enrollment communications specialist strategically develops, writes, and manages content to enhance recruitment efforts and support University enrollment goals for traditional, graduate, and online admissions. This position focuses on creating impactful, accurate, and brand-aligned messaging across various channels. The role ensures all communications adhere strictly to departmental and University branding guidelines, emphasizing accuracy, grammatical excellence, and strategic alignment.
Essential Job Functions and Performance Indicators
The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Job Responsibilities and Execution
- Writes, edits, and implements strategic enrollment communications, ensuring alignment with University branding and messaging guidelines
- Creates compelling, targeted messaging for emails, digital content, print materials, and texting campaigns by analyzing current and prior campaign performance
- Ensures top-of-funnel communication including inquiry and application yield
- Collaborates with Enrollment and Marketing teams to maintain consistent and effective communication across all platforms
- Proofreads and reviews all enrollment materials to ensure accuracy, clarity, and adherence to branding standards
- Engages in regular secret-shopping and auditing of all enrollment communications
- Assists with the coordination and scheduling of content releases to maximize impact and engagement
- Supports content direction for targeted recruitment initiatives and specific enrollment-focused campaigns
Service Excellence
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Supports the missionof the University and serves as an ambassador of the Q2 culture of service excellence
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Models, supports, and holds others accountable to the University’s values
- Promotes the University's mission through high-quality, branded enrollment communications
- Demonstrates commitment to service excellence, accuracy, and professional standards in all interactions
- Supports a culture of continuous improvement and innovation within enrollment communications
Communication, Teamwork, and Collaboration
- Partners with internal departments and external vendors to execute comprehensive communication plans
- Works closely with enrollment operations and analytics to align communication strategies with recruitment objectives
- Ensures collaborative review and feedback processes to maintain high standards in content creation
- Maintains effective documentation of communication processes to facilitate teamwork and clarity across teams
Job may require other duties as assigned.
Required Qualifications – An equivalent combination of education, training, and experience will be considered. Additional requirements may be designated by position.
- Bachelor's degree in communications, marketing, journalism, or related discipline
- Minimum two years’ experience in writing, creating, and executing marketing communication plans preferred
- Prior admissions and/or recruitment experience preferred
Knowledge, Skills, and Abilities – May be representative, but not all inclusive, of the knowledge, skills, and abilities necessary to perform this job competently.
- Demonstrated ability to work effectively with individuals from diverse communities and cultures
- Superior writing, proofreading, editing, and grammatical skills
- Proven ability to create concise, engaging content for multiple platforms and various audiences
- Strong understanding of branding guidelines and the ability to apply them consistently
- Familiarity with digital communication platforms, Customer Relationship Management (CRM) tools, and social media channels
- Highly organized with exceptional attention to detail
- Effective at managing multiple projects simultaneously and meeting tight deadlines
- Strong problem-solving skills
Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions. Please
click here
to view Lindenwood University’s flexible work designation descriptions.- General office setting
- Evening and/or weekend work possible
- Considerable phone and computer time, utilizing a Virtual Private Network (VPN) and Customer Relationship Manager (CRM) system
- Standard Flex
Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Ability to work effectively at a computer for up to eight hours daily
- Ability to sit for extended periods of time
- Ability to lift/carry items commonly found in an office setting including, but not limited to, documents, laptops, etc.
- Ability to use repetitive wrist, hand, and finger movements to type regularly
- Ability to read and understand both printed and electronic materials
- Regular attendance is a necessary and essential function
Equal Opportunity Employer
Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.
