What are the responsibilities and job description for the Specialist, Communications Operations position at Lindenwood University?
Welcome to Career Opportunities at Lindenwood University.
PLEASE READ: For all applications, please include your resume and cover letter. You may skip the “Quick Apply” page by simply clicking “Next” at the bottom of the page. When you arrive at the “Experience” page, you may upload all desired documents using the upload box labeled “Resume/CV.” This is the appropriate box to upload all documents.
Benefits of Being a Lindenwood Employee:
- Upon hire, employer-paid tuition benefits for bachelor’s (employee, spouse, and dependent) and master’s degree programs (employee and spouse only).
- Tuition discounts for doctoral programs (employee only).
- Comprehensive benefits plan: medical, dental, vision, life insurance, disability insurance, and retirement options.
- Paid holidays: MLK Jr. day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving break (Wednesday – Friday), and winter break (Dec. 23 – Jan. 1).
- Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; Chick-fil-A and Qdoba included.
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Professional development opportunities through the Lindenwood Learning Academy.
JOB TITLE SUMMARY
Job Title: Specialist, Communications Operations
Division: Enrollment and Marketing
Evaluation Group: Staff
FLSA Status: Exempt
Reports To: Director, Enrollment Operations and Analytics
Positions Supervised: N/A
Review of applications will begin on April 23rd and will continue until the position is filled. The anticipated start date for the successful candidate is June 6th or later.
Job Summary
The communications operations specialist focuses on the operational aspects and technical execution of communication initiatives within Enrollment Management and the Customer Relationship Management (CRM) system for traditional, graduate, and online admissions. This position is responsible for the successful integration of communication workflows, overseeing mailer logistics, and facilitating comprehensive outbound communication strategies to enhance enrollment management effectiveness.
Essential Job Functions and Performance Indicators
The intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.
Job Responsibilities and Execution
- Manages and executes communication workflows within the admissions Customer Relationship Management (CRM) system, ensuring accuracy and effectiveness
- Coordinates admissions-related outbound communication logistics, including print, digital, and mailer campaigns
- Integrates data-driven processes within the CRM to streamline and optimize communication outreach efforts
- Monitors and analyzes CRM-driven communication effectiveness and collaborates with Enrollment and Marketing leaders to develop outbound strategies
- Oversees inventory, production, and distribution of physical mailers and printed enrollment materials
- Engages in quarterly secret-shopping and auditing of all enrollment communications
- Develops communication sequences within the enrollment cycle
- Assists with developing targeted CRM queries and segments for enrollment campaigns
Service Excellence
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Supports the missionof the University and serves as an ambassador of the Q2 culture of service excellence
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Models, supports, and holds others accountable to the University’s values
- Upholds the University’s service excellence standards in all communication activities
- Ensures accuracy, consistency, and professionalism in all communications
- Seeks to continuously improve operational communication processes
Communication, Teamwork, and Collaboration
- Collaborates with the enrollment communications specialist and other Enrollment and Marketing teams to align CRM strategies and messaging
- Partners with external vendors and internal stakeholders to ensure timely execution of communication campaigns
- Provides clear, accurate reporting and documentation on communication campaign outcomes
- Fosters teamwork by sharing CRM best practices and offering training support as needed
Job may require other duties as assigned.
Required Qualifications – An equivalent combination of education, training, and experience will be considered. Additional requirements may be designated by position.
- Bachelor's degree in communications, marketing, business administration, or related discipline
- Minimum two years’ experience working with CRM systems, preferably in an admissions or enrollment context
- Prior experience managing mailers and large-scale outbound communication initiatives preferred
Knowledge, Skills, and Abilities – May be representative, but not all inclusive, of the knowledge, skills, and abilities necessary to perform this job competently.
- Demonstrated ability to work effectively with individuals from diverse communities and cultures
- Proficiency with admissions CRM systems and understanding of data integration principles
- Exceptional organizational and project management skills, including the ability to manage multiple projects concurrently
- Excellent attention to detail and strong analytical capabilities
- Strong written and verbal communication skills
- Familiarity with postal regulations and logistics for direct mail campaigns
- Adept at collaborating across multiple teams to achieve shared objectives
Work Environment – Environmental or atmospheric conditions commonly associated with the performance of this job’s functions. Please
click here
to view Lindenwood University’s flexible work designation descriptions.- General office setting
- Evening and/or weekend work possible
- Considerable phone and computer time, utilizing a Virtual Private Network (VPN) and Customer Relationship Manager (CRM) system
- Standard Flex
Physical Abilities – The physical demands described below are representative of those that must be met by an employee to successfully perform this job’s essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Ability to work effectively at a computer for up to eight hours daily
- Ability to sit for extended periods of time
- Ability to lift/carry items commonly found in an office setting including, but not limited to, documents, laptops, etc.
- Ability to use repetitive wrist, hand, and finger movements to type regularly
- Ability to read and understand both printed and electronic materials
- Regular attendance is a necessary and essential function
Equal Opportunity Employer
Lindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.
