Senior Associate, Digital Media

Brand Strategy

Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out.

Our Brand vision statement is: “Create Your Sunshine, A Resort State of Mind”.

Our Brand Equities are: Casual Glamour, Sunny & Spirited, and Charmingly Disarming.

About the Position

The Senior Associate, Digital Media is responsible for activation, optimization & content development across our digital marketing channels, inclusive of paid media & affiliate marketing.

A day in the life…

Paid Media

• Support development, execution & optimization of digital media campaigns across Meta, Google and other platforms.
• Utilize data analytics tools (Google Analytics, Meta Ads manager, etc.) to track and measure performance of our marketing campaigns, making data-driven decisions and optimizations to maximize performance.
• Serve as the first escalation point for the digital ad agency, applying technical & business knowledge to problem solve & keep projects moving.
• Craft insights for stakeholders on media channel performance and share learnings in appropriate forums.
• Own the content planning process for digital ads, working closely with the Creative Content team to bring from brief to execution.
• Disseminate brand information to media agency, including key product priorities, promotional calendar, etc. & ensure agency’s testing plans are aligned to brand’s goals.
• Support in the development of quarterly & yearly strategy planning, inclusive of media activation & measurement.
• Develop, monitor & report on an evolving learning agenda, mapping test-and-learns to drive key objectives across all media plans.
• Own budget management & invoice payment.
• Stay up-to-date on emerging trends in technology & media to bring forward innovative and creative solutions to external stakeholders.

Affiliate Marketing

• Develop and execute a scalable affiliate marketing strategy aligned with the company’s goals
• In partnership with our affiliate marketing agency, identify, recruit, onboard & activate new affiliates
• Be accountable for affiliate marketing KPIs, reporting & budget
• Collaborate with the brand marketing team to scale creator and press efforts through affiliate channels

Omnichannel Marketing

• Support retail marketing efforts, including digital media & in-mall placements
• Support creative, reporting and communication with retail team on efforts
• Note, associates may be asked to perform duties that are outside the specific functions that are listed.

Who you are

• You have a strong understanding of digital marketing fundamentals, with an emphasis on performance marketing and data-driven decision making.
• You thrive in a fast-paced environment and are comfortable navigating ambiguity, adapting quickly, and problem solving to keep projects moving forward.
• You’re analytical and data-savvy, comfortable using performance metrics and testing results to drive smarter marketing decisions.
• You have a growth mindset — eager to learn, experiment, and continuously optimize performance and processes.
• You’re proactive, collaborative, and able to balance strategic thinking with hands-on execution across multiple priorities.

Qualifications for the Position

• A four-year college degree is required, preferably with a major/minor within marketing/advertising
• 2-3 years of digital marketing experience, preferably at a digital marketing agency or at an ecommerce retailer
• Highly analytical with high aptitude on Excel and/or with data analysis
• Working knowledge of analytics tools such as Google Analytics or Adobe Omniture
• Experience with platforms such as Facebook Ads Manager, Google Adwords, a plus
• Priority to candidates with digital media certifications like Facebook Blueprint
• Proficient with Microsoft Office (Excel, Word, Powerpoint)

Our Core Values: The Lilly Way. Rooted in our bold, original, and inclusive brand outlook, these principles define how we do things The Lilly Way.

• We take pride in the pursuit of excellence
• We create our own path
• We become stronger together
• We operate with integrity
• We make the world a brighter place
• We continuously improve
• We have fun in the process

Doing Our Part

As a company we commit to corporate social responsibility. We believe in doing the right thing for our people, the places we work, and our planet. We believe in a respectful and inclusive workplace. We recognize the importance of serving the communities where our employees work and live. We are cognizant of the impact that our operations can have on the environment and actively explore and pursue environmentally-friendly processes throughout our business. This position is expected to contribute to the advancement of these principles.

A Little More to Know…

• This position is classified as full-time salaried; it is exempt and is not eligible for overtime. This position is eligible for standard company benefits.
• This position is required to maintain a structured hybrid work schedule based out of King of Prussia, Pennsylvania, a suburb of Philadelphia. This hybrid schedule, which includes work done in the King of Prussia Office as well as your Home Office will be determined by your supervisor.
• Given the seasonality of the business, this position may require flexible, additional working hours during peak periods.
• This position is expected to collaborate effectively with other individuals in alignment with our Core Values and Core Leadership Qualities.
• This position requires compliance with Lilly Pulitzer policies and a detailed Code of Conduct as outlined in the Employee Handbook.
• This position is reviewed annually.

Lilly Pulitzer is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision-making, lawful off-duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here.

Lilly Pulitzer participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please contact the Lilly Pulitzer Talent Development Department at 610-878-5550.

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