Marketing Coordinator

Lightwave Dental was founded in 2016, is a high-growth company building the group model for the future of the dental industry. Lightwave is passionate about doing things the right way with a tight focus on high quality, core values, and taking care of their people. Lightwave is a dental leadership organization that focuses on partnering, training and developing dentists as the natural leaders of the dental practice. Lightwave helps dentists launch their careers, supports dentists leading high-growth dental groups, and assists doctors looking to establish their legacy as they transition into retirement. Lightwave is solving the big problems in dentistry: retirement, management, reimbursements, and partnership by providing the benefits of a group while preserving the essence of private practice. Lightwave currently supports over 80 dental offices in 4 states. For additional information, please visit lightwavedental.com. Follow us on LinkedIn, Facebook, and Instagram.

Specialty Field Marketing Coordinator

Lightwave Dental

Role Overview

The Specialty Field Marketing Coordinator drives referral growth and brand awareness by building strong, trust-based relationships with referring dentists and specialists within an assigned territory. This is a relationship-driven, field-based role with clear performance goals tied to referral volume, engagement, and event execution. This is an entry-level, field-based role ideal for someone early in their career who enjoys relationship building, face-to-face marketing, and learning how healthcare marketing drives business growth. The coordinator serves as the "face of the brand" in the field, connecting practices, providers, and marketing strategy.

Key Responsibilities

Referral Relationship Development

• Visit assigned dental offices following a structured weekly route (15-20 offices/week).
• Build and maintain strong relationships with dentists, office managers, and care teams.
• Present the practice's services, providers, and differentiators.
• Identify, research, and onboard new referring offices.
• Gather and communicate referral experience feedback and growth opportunities.

Territory Management & Reporting

• Plan and optimize weekly territory routes to maximize impact.
• Track all visits, notes, follow-ups, and referral activity.
• Monitor referral trends and address at-risk or declining referral sources.
• Provide regular reports on field activity, insights, wins, and challenges.

Event Marketing & Outreach

• Identify and support marketing opportunities such as Lunch & Learns, CE events, open houses, and community events.
• Lead event development, execution, and provider participation.
• Execute events on-site and lead post-event follow-up.
• Track event engagement and correlate activity to referral growth.

Cross-Functional Collaboration

• Partner with operations, marketing, and practice leadership to improve referral experience.
• Share field insights to inform marketing strategy and provider outreach.

Success Metrics (KPIs)

• Number of offices visited and relationships maintained
• New referring offices opened
• Referral volume growth (MoM / YoY)
• Event attendance, engagement, and referral conversion
• CRM data completeness and follow-up execution

Ideal Candidate Profile

• 2 years of experience in customer service, marketing, sales, hospitality, or a people-facing role
• Strong relationship builder with excellent interpersonal and communication skills
• Comfortable in a field-based, performance-driven role
• Organized, self-motivated, and able to manage territory independently
• Experience in healthcare, dental, medical sales, or field marketing preferred
• Professional presence and strong brand representation skills
• Valid driver's license and ability to travel locally on a weekly basis

Education

• High school diploma or equivalent required
• Associate's or Bachelor's degree in Marketing, Communications, Business, Healthcare, or a related field preferred but not required

In return for providing an excellent employee and patient experience, we offer a great benefits package to include health and dental benefits, 401(k), holiday pay and paid time off.