What are the responsibilities and job description for the Creator Partnerships Specialist position at Lifeway Foods, Inc.?
Summary
The Creator Partnerships Specialist must be highly organized to support influencer and creator collaborations across key social platforms. This role will manage partnerships from outreach through execution, ensuring campaigns align with brand goals, timelines, budgets, and performance expectations. This is an exciting opportunity to help shape how Lifeway shows up in culture through high-impact creator partnerships, social-first storytelling, and data-driven execution. The Creator Partnerships Specialist is relationship-driven, detail-oriented, and fluent in social culture, creator operations, budgeting, and campaign analytics. The ideal candidate will reside in a remote capacity, with preferred residence in New York, LA, or Illinois, other locations will be considered.
The ideal candidate will reside in a remote capacity, with preferred residence in New York, LA, or Illinois; Other locations will be considered.
Essential Job Duties and Responsibilities
- Coordinate creator partnerships across Instagram, TikTok, YouTube, and emerging platforms, including outreach, onboarding, and ongoing relationship management
- Manage campaign execution, including briefs, deliverables, approvals, posting schedules, and maintenance of creator content calendar
- Ensure brand alignment and compliance by reviewing creator content and providing clear, constructive feedback
- Support partnership operations by collecting required documentation (W-9s, contracts, vendor forms), processing invoices, and tracking budget vs. actual spend
- Monitor and report on campaign performance metrics (engagement, reach, ROI), delivering post-campaign insights and optimization recommendations
- Assist in planning and hosting influencer events, brand activations, and creator experiences, including coordination and follow-up
- Stay current on platform trends and bring forward new creator opportunities and content formats
- Conduct behavior in compliance with Lifeway Employee Policy
- Perform additional duties as assigned
Qualification and Education Requirements
- Bachelor’s degree in marketing, communications, business, or a related field
- 2–4years of experience in influencer marketing, social media, partnerships, or brand marketing
- Strong organizational skills with comfort managing multiple campaigns at once
- Experience with creator invoicing, budget tracking, or performance reporting is a plus
- Ability to multitask in a fast-paced environment
- Excellent communication skills and familiarity with social and influencer tools (Dash Social, HypeAuditor, Sprout, Nectar, etc.) preferred