What are the responsibilities and job description for the Sales Development Representative position at Lifesight?
Benefits:
Company Name: Factori.ai
About The Role
Factori.ai is looking for a high-energy and commercially curious Sales Development Representative who wants to grow into an Account Executive role. This position is ideal for someone who enjoys outbound prospecting, understands the importance of strong pipeline creation, and wants to build a long-term career in enterprise sales.
Factori operates in the real-world data intelligence space, helping businesses use privacy-compliant datasets on people, places, mobility, audiences, events, markets, and economic signals to improve decisions across marketing, expansion, analytics, AI, and business planning. As an SDR, you will play a critical role in identifying high-potential accounts, engaging senior stakeholders, creating qualified opportunities, and learning the foundations of consultative enterprise selling.
This is not just a lead generation role. It is a structured development path for someone who wants to build the skills, discipline, and business understanding required to become a successful Account Executive.
Key Responsibilities
This role is designed as a development track toward an Account Executive position. The individual will be expected to gradually build capability in account ownership, discovery, deal qualification, solution positioning, proposal support, negotiation preparation, and pipeline management.
Progression to an Account Executive role will depend on consistent performance, quality of pipeline generated, ability to understand customer use cases, commercial maturity, CRM discipline, and readiness to manage revenue conversations independently.
What Success Looks Like
Factori.ai is building in the high-growth space of real-world data intelligence, where enterprises increasingly need external data to improve AI models, marketing decisions, location strategy, customer understanding, and business planning.
This role offers the opportunity to learn enterprise sales in a data-led business, work closely with experienced sales leaders, and build a structured path toward becoming an Account Executive.
This is a remote position.
- Employee discounts
- Health insurance
- Paid time off
Company Name: Factori.ai
About The Role
Factori.ai is looking for a high-energy and commercially curious Sales Development Representative who wants to grow into an Account Executive role. This position is ideal for someone who enjoys outbound prospecting, understands the importance of strong pipeline creation, and wants to build a long-term career in enterprise sales.
Factori operates in the real-world data intelligence space, helping businesses use privacy-compliant datasets on people, places, mobility, audiences, events, markets, and economic signals to improve decisions across marketing, expansion, analytics, AI, and business planning. As an SDR, you will play a critical role in identifying high-potential accounts, engaging senior stakeholders, creating qualified opportunities, and learning the foundations of consultative enterprise selling.
This is not just a lead generation role. It is a structured development path for someone who wants to build the skills, discipline, and business understanding required to become a successful Account Executive.
Key Responsibilities
- Own outbound prospecting across defined target accounts and industries, identifying companies that may benefit from Factori’s real-world data intelligence solutions.
- Research target accounts deeply, including business model, market presence, expansion plans, data use cases, customer segments, and potential decision-makers.
- Identify and engage relevant stakeholders across marketing, analytics, data science, strategy, real estate, operations, growth, and business intelligence teams.
- Create personalized outreach through email, LinkedIn, calls, and other approved channels to generate interest and secure discovery meetings.
- Qualify inbound and outbound leads based on business need, use case relevance, buying intent, urgency, stakeholder fit, and potential commercial value.
- Work closely with Account Executives to build account plans, prepare outreach strategies, develop messaging, and progress qualified opportunities.
- Maintain accurate records of outreach, conversations, account intelligence, next steps, and opportunity status in CRM systems.
- Develop a strong understanding of Factori’s datasets, APIs, use cases, customer segments, and competitive positioning.
- Participate in discovery calls, customer conversations, and internal deal reviews to build the skills required for future Account Executive responsibilities.
- Consistently meet or exceed monthly and quarterly targets related to qualified meetings, qualified opportunities, pipeline contribution, and account engagement.
- 2 to 5 years of experience in SDR, BDR, inside sales, lead generation, demand generation, or early-stage B2B sales roles.
- Experience in SaaS, data products, AI, analytics, marketing technology, location intelligence, business intelligence, or enterprise software will be preferred.
- Strong interest in growing into an Account Executive role within 12 to 24 months, based on performance and readiness.
- Ability to research accounts, understand business context, and write personalized outreach instead of relying only on generic templates.
- Good understanding of enterprise sales cycles, lead qualification, pipeline creation, and CRM discipline.
- Strong written and verbal communication skills, with the ability to engage senior stakeholders professionally.
- Comfort with cold outreach, rejection, follow-ups, and structured sales activity.
- Ability to learn technical and data-led products and translate them into clear business value for customers.
- High ownership, curiosity, resilience, and willingness to operate in a fast-moving environment.
- The ideal candidate is someone who does not want to remain only in a prospecting role but is actively preparing for a closing sales career. They should be comfortable with structured outbound activity, but also interested in understanding customer problems, commercial value, industry trends, and solution positioning.
- They should be able to move beyond activity-based selling and begin developing consultative sales behaviours, including business discovery, stakeholder mapping, objection handling, and value-led communication. Over time, this role is expected to build the foundation for managing opportunities independently as an Account Executive.
- Account research and prospecting
- Outbound sales and cold outreach
- Lead qualification and discovery
- CRM hygiene and pipeline tracking
- Email and LinkedIn outreach
- Stakeholder mapping
- Business communication
- Enterprise account understanding
- Consultative selling mindset
- Interest in data, analytics, AI, or location intelligence
- Ability to work with sales targets and performance metrics
This role is designed as a development track toward an Account Executive position. The individual will be expected to gradually build capability in account ownership, discovery, deal qualification, solution positioning, proposal support, negotiation preparation, and pipeline management.
Progression to an Account Executive role will depend on consistent performance, quality of pipeline generated, ability to understand customer use cases, commercial maturity, CRM discipline, and readiness to manage revenue conversations independently.
What Success Looks Like
- In the first 3 months, the SDR should develop a strong understanding of Factori’s products, datasets, target customer segments, key use cases, and outbound messaging.
- By 6 months, the SDR should be independently creating qualified meetings, contributing meaningful pipeline, supporting account strategy, and participating effectively in sales conversations.
- By 12 months, the SDR should demonstrate readiness for expanded responsibilities, including deeper discovery, opportunity qualification, account planning, and partial ownership of smaller or emerging opportunities.
Factori.ai is building in the high-growth space of real-world data intelligence, where enterprises increasingly need external data to improve AI models, marketing decisions, location strategy, customer understanding, and business planning.
This role offers the opportunity to learn enterprise sales in a data-led business, work closely with experienced sales leaders, and build a structured path toward becoming an Account Executive.
This is a remote position.