Amazon Marketplace Specialist

Position Summary

Lifeguard Press is seeking a motivated, analytical, and growth-focused Amazon Marketplace Specialist to support the continued growth of our Amazon marketplace business. Working cross-functionally with internal creative, marketing, and advertising teams to identify opportunities for improving listings, increasing visibility, and driving marketplace growth; this role supports marketplace operations, product performance analysis, listing optimization, and marketplace growth initiatives. The ideal candidate is detail-oriented, proactive, comfortable working with data, and eager to help improve product performance within Amazon’s ecosystem.

Location: In-Office; Bowling Green, KY | Type: Full-Time, Salaried (Exempt)

Key Responsibilities

Amazon Marketplace Management

• Create, manage, and optimize Amazon product listings
• Monitor listing health, catalog issues, and account performance
• Support product launches, promotions, and marketplace initiatives
• Maintain accurate product content, keywords, and backend data
• Help ensure listings remain competitive, accurate, and optimized for conversion

Inventory & Replenishment Support

• Assist with Amazon inventory planning and replenishment activities to help maintain healthy stock levels
• Support shipment preparation and replenishment workflows in coordination with internal teams
• Monitor inventory performance, stock levels, and product demand trends to help prevent stockouts and overstock situations
• Help track replenishment timelines and support ongoing marketplace operations related to inventory management

Advertising, Analytics & Marketplace Growth

• Analyze Amazon sales, advertising, and marketplace data to identify trends and growth opportunities
• Monitor KPIs including conversion rates, product rankings, ACoS, TACoS, ROAS, and overall sales performance
• Support Amazon promotions, coupons, events, and merchandising initiatives to help drive product sales
• Conduct keyword research and competitive analysis to improve search visibility and conversion rates
• Use internal software tools to optimize and A/B test product listings, keywords, titles, bullet points, and content
• Continuously improve listings and product performance using marketplace data, search trends, and customer insights
• Work with internal teams and external advertising partners to support marketplace growth initiatives

Content & Listing Optimization

• Identify opportunities to improve product listings, imagery, and customer experience
• Collaborate with internal creative teams to improve listing presentation and A content
• Monitor competitor listings and marketplace trends to recommend content improvements

Problem Solving & Operations

• Troubleshoot Amazon listing and operational issues
• Navigate Amazon’s evolving platform and adapt quickly to marketplace changes
• Take ownership of assigned projects and follow through to completion
• Identify opportunities to improve efficiency and marketplace performance

Other Projects and Duties as assigned

Experience, Skills & Qualifications

• Bachelor’s degree in Business, Advertising, or Marketing preferred
• 1 - 2 years’ hands-on experience with Amazon Seller Central and/or eCommerce preferred
• Strong proficiency in Excel and Google Sheets (required)
• Strong analytical and critical thinking skills with the ability to identify trends and growth opportunities through marketplace and advertising data
• Comfortable interpreting data and identifying trends and opportunities
• Self-Starter with a proactive, ownership-driven mindset and a willingness to learn
• Strong problem-solving and follow-through skills
• Strong attention to detail and organization with the ability to work quickly and effectively under deadlines
• Ability to manage multiple projects and deadlines
• Clear and effective written and verbal communication skills (English required)
• Strong communication and collaboration skills when working across teams and projects
• A continuous improvement mindset focused on optimizing product performance and overall sales growth
• Comfort navigating ambiguity and adapting within Amazon’s constantly evolving platform

Physical Requirements

• Must be able to sit and work at a computer for the duration of shift
• Must be able to lift and carry packages up to 25 pounds

About Us

Lifeguard Press is an internationally known provider of licensed, high profile designer gifts, stationery, and accessories, reaching a global customer base through multiple channels including major brand collaborations; direct retail consumer sales (.com), independent/specialty gift stores and major department stores. Encouraging servant leadership in our day-to-day interactions reflects the core values necessary to support our employees, factories, vendors, collaborators, licensors, and customers across the globe and is essential in our mission to serve each other and our communities well.

EEOC Statement

Lifeguard Press is committed to providing equal employment opportunities in all employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship status, marital status, age, disability, protected veteran status, sexual orientation or any other characteristic protected by law.