Territory Sales Manager (NYC - MUH & Hospitality)

Join us as we empower the world to work out, creating healthier lives together.

Join Life Fitness / Hammer Strength as a Territory Sales Manager supporting both the Multi-Unit Housing (MUH) and Hospitality segments. You’ll partner with developers, property managers, and hospitality operators to deliver premium fitness experiences that enhance lifestyle and guest satisfaction.

This role will cover parts of NYC boroughs, and we prefer candidates based in the NYC boroughs.

As a Territory Sales Manager, You Will:

• Educate property managers and hospitality operators on the ROI of fitness amenities, connecting features to lifestyle value, tenant satisfaction, and guest experience.
• Collaborate with architects, general contractors, and non-technical stakeholders to design fitness spaces that align with wellness trends and amenity strategies.
• Build trust and influence specifications without formal agreements, using storytelling, market insights, and customer references.
• Tailor communication to diverse audiences, simplifying complex concepts and aligning multiple stakeholders.
• Establish yourself as a local thought leader and grow referral networks with brokers, developers, and consultants.
• Present premium solutions with confidence, overcome price sensitivity, and follow up with persistence.

What Life Fitness / Hammer Strength is looking for in our Territory Sales Manager:

• 3 years of B2B sales or business development experience
• Ability to be in the field at least 3 days a week, driving business in growing segments
• Background in real estate, property development, or wellness amenities a plus
• Strong communication and consultative selling skills
• Based in or near a major urban market
• CRM (Salesforce) experience preferred

Perks

• Base commission quarterly bonus opportunities
• Car allowance, gas reimbursement, and company card
• Full health benefits and 401(k) match
• Fitness-forward, growth-focused culture

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $55,400 - $75,600 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of New York, NY and the actual salary may vary for applicants in a different geographic location. This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan. This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes. This position is eligible to receive a mobile allowance to offset the costs of using a personal cell phone for business related purposes.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.

Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.