Director of Marketing & Programming

The Standard Spa, Miami Beach

General Job Description

At The Standard, marketing is all about shaping culture. The Director of Marketing & Programming leads the property’s storytelling across all platforms and touchpoints. This role oversees marketing, partnerships, cultural programming, creative direction & design, communications, digital presence, local campaigns, and serves as the key liaison for PR and photo shoots.

In close collaboration with the Director of Spa and Food & Beverage and our corporate marketing team, the Director ensures seamless planning, coordination, and execution of events and activations that embody The Standard’s bold, playful, and timeless brand.

General Information

Division: Marketing
Level of Responsibility: Executive
Core Knowledge Areas: Content Creation, Integrated & Digital Marketing, Branding, Event Programming, Social Media, Culture & Current Events, Hospitality

Required Skills & Qualifications

• Proven marketing expertise with both strategic vision and creative flair

• Detail-oriented with strong organizational and project management skills

• Exceptional copywriting and communication (verbal & written)

• Strength in analytics, reporting, and ROI-driven strategy

• Ability to lead creative direction with passion and pride

• Proficiency in PPC, SEO, paid search & social campaigns

• Graphic & web design skills (Adobe InDesign, Photoshop, Illustrator)

• MS Office proficiency

• Weekend and evening availability for major events and programming

Key Responsibilities

• Support Sales, F&B, Spa, Membership, Retail, and Catering & Events through marketing and programming designed to enhance the guest experience and achieve budget goals.

• Serve as the communication hub between all departments on marketing initiatives and event activations.

• Manage promotions, cultural programming, hotel updates, and guest/member communications.

• Develop strategic marketing plans and oversee the annual Sales & Marketing budget.

• Create innovative campaigns based on insights, analytics, culture, and current trends to drive revenue.

• Curate culturally relevant, on-brand events, pop-ups, and partnerships, especially during peak seasons like Art Basel, Miami Music Week, Swim Week, and key holidays.

• Oversee and execute digital and social strategy, including database growth, ad campaigns, engagement goals, and guest review responses.

• Manage creative direction, collateral, campaigns, and communication plans for promotional efforts.

• Partner with PR teams to generate press coverage, value, and buzz.

• Lead digital advertising efforts, including PPC and paid social campaigns.

• Book and manage talent, artists, and creative partners for on-site activations.

• Oversee guest list management, event production, and special projects.

• Secure photo shoots as an additional revenue stream and conversion tool for group sales & catering leads.

• Assist HR with internal culture collateral, dress code, and orientation branding.

• Work hand-in-hand with the GM and PR team on any crisis communications.

• Maintain meticulous records for budgets, invoices, and event costs.

Physical Requirements

• Ability to lift up to 30 lbs.

• Ability to stand for extended periods when required.