Marketing Associate for Library Speakers Consortium-Remote

LSC Marketing Associate

Approximately 25-30 hours a week. $22/hour

Job Post Title: Marketing Associate for Library Speakers Consortium -- Remote

About Library Speakers Consortium

Library Speakers Consortium is a startup based in Maryland, just outside Washington DC.  We are a team of people in love with reading, obsessed with personal growth, and relentlessly focused on empowering people on their journey of lifelong learning. Our daily mission is to create programs that connect library communities through innovative literary conversations. Learn more about how our author events are enriching communities of all sizes in over 1500 member libraries at libraryc.org.

Marketing Associate Job Description:

The Marketing Associate will be the dedicated marketer for the Library Speakers Consortium (LSC) brand, one of Perpetual Learning’s service lines. This position will report into the marketing team, whose responsibility is to generate leads, and grow the brand. The successful applicant will have experience working both in libraries and in marketing, with the ability to create content that speaks authentically to librarians.

Responsibilities:

• Manage day-to-day content calendar for email marketing, social media and blog posts
• Collaborate with marketing team and cross-department teams on marketing content
• Write blog posts, social media content, and email campaigns
• Analyze performance results of all content and iterate as needed
• Create graphics and video for marketing content
• Manage online ads including: A/B testing with content and audiences, analyzing results, and iterating.
• Gather positive feedback from clients to create content pieces such as testimonials, case studies and thought leadership pieces
• Develop impactful marketing partnerships through outreach and meeting with potential partners
• Edit photos, logos and videos, as needed
• Assist with conference efforts, as needed
• Send email campaigns, as needed
• Write press releases and coordinate submissions to media
• Organize educational webinars and virtual events geared towards librarians
• Attend 2 to 4 conferences/education events per year (if able)

Qualifications:

• Bachelor's degree 
• Prior experience working in libraries
• 3-5 years of demonstrated experience in marketing
• Creative writing skills with the ability to capture customer voice for libraries
• Strong organizational skills and ability to manage multiple priorities
• Aptitude for learning new programs and tools quickly and efficiently
• Exceptional and professional communication skills, both written and verbal
• Adaptability and strong problem solving skills
• Ability to build rapport and collaborate with others within the company
• Experience successfully working remote
• Well-versed in public library trends and practices; social media and marketing trends; design elements for print and digital media; current events and library community interests.
• Ability to collect and analyze data, spot trends, evaluate and recommend tools to enhance programs
• Attention to detail

Proficiencies Needed:

• Canva
• G-Suite
• Facebook
• Instagram
• LinkedIn 
• Writing long and short-form content for email campaigns, blog posts, and social media posts in the B2B space
• Managing or contributing to content calendars
• Pulling and synthesizing social media analytics for reporting

Preferred Skills:

• Experience working in a B2B environment 
• Working with content management on websites
• Experience editing videos
• Meta Business Suite/Ad Management
• LinkedIn Advertising
• BlueSky (familiarity preferred)
• TikTok (familiarity preferred)
• YouTube (familiarity preferred)
• Substack
• Ability to understand SEO and GEO (AI) principles

Do Not Apply If:

• You are not able to stretch yourself for new challenges
• You dislike hard work
• Supporting a startup isn't exciting for you

Why Work For Library Speakers Consortium:

• Chance to work in a fast paced and fast growing startup where you can expect to learn quickly and be challenged daily
• Opportunity to shape the direction of the LSC brand and positioning
• Excellent growth and advancement opportunities
• Completely virtual team so you can work from anywhere
• Paid Time Off
• Retirement savings with 4% company matching
• Flexible working hours
• Health insurance
• Free books

Before You Apply:

The job application requires a resume, cover letter, three references and answers to six short answer questions. You can continue on to view all of the questions but we recommend not starting your application until you have the required pieces or sufficient time to complete them because you cannot save an unfinished application. Applications will be accepted until November 15, 2025, but interviews and hires will be on a rolling basis so please apply as soon as possible.

How to Apply:

Please apply via our Google Form application here: 

https://forms.gle/vWCoytvVg25H3X7U7

Applications will only be considered through the Google Form.