Business Development & Marketing Senior Manager

Business Development & Marketing Senior Manager

220-250k, Hybrid.

A well-established and growing law firm in NYC is seeking a hands-on Business Development & Marketing Senior Manager to build and lead its marketing and client growth strategy. This is an opportunity to establish the function, work directly with senior leadership, and develop practical strategies that generate new business and strengthen existing client relationships.

The ideal candidate combines strategic thinking with exceptional writing, presentation design, and relationship-building skills. This individual will take ownership of the function, develop foundational processes and resources, roll up their sleeves and work closely with senior professionals to turn business development opportunities into measurable results.

• Develop and execute marketing and business development strategies in partnership with senior leadership and practice leaders.

• Create polished, client-ready presentations, proposals, pitch materials, RFP responses, practice overviews, case studies, and professional biographies.

• Establish consistent branding, messaging, templates, and a centralized library of marketing content and client experience materials.

• Manage the organization's website, digital presence, social media, email marketing, and external marketing partners.

• Research prospective clients, market trends, competitive activity, and industry opportunities to support targeted business development efforts.

• Prepare senior professionals for client meetings and pitches through research, presentation development, talking points, and follow-up planning.

• Drive cross-selling initiatives and support individual business development plans, helping professionals strengthen their outreach and follow-through.

• Oversee industry conferences, sponsorships, speaking opportunities, networking activities, and client events, including budgeting and effectiveness tracking.

• Monitor business development pipelines, proposal activity, wins and losses, and campaign results; report progress and recommendations to leadership.

• Manage professional rankings, directory submissions, CRM systems, marketing technology, and related reporting while maintaining appropriate professional and advertising standards.

• Build the processes, tools, and infrastructure needed to establish an effective, sustainable marketing and business development function.

• Bachelor's degree in Marketing, Communications, Business, English, Journalism, or a related field.

• 7 years of progressive marketing and business development experience, preferably within a law firm or comparable professional services environment.

• Ability to be be hands on and involved in the day to day but also strategic with senior leadership

• Demonstrated success developing proposals, presentations, and marketing materials that contribute to winning new business.

• Executive presence, sound judgment, initiative, and the ability to manage multiple priorities with minimal supervision.

• Willingness to travel occasionally for client meetings, conferences, and professional events.

This is a hybrid position (4 days in the office) in New York City.

Apply: 

To apply for this position please email Matt Cummings at

To view all of Liberty’s openings please visit us at www.libertyjobs.com

Matt Cummings

Liberty Personnel

610-684-8674

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