What are the responsibilities and job description for the Director, Data Science - Marketing position at Liberty Mutual Insurance Group?
Lead and develop a team of 4-5 data scientists who deliver innovative, data-driven marketing solutions--spanning media mix modeling, campaign optimization, and customer segmentation--to drive marketing effectiveness and efficiency. Create a high-performing team culture, focused on continuous improvement and learning, and bringing cutting-edge data science solutions to marketing challenges. Collaborate with marketing, product, and media analytics teams to develop solutions and drive strategic marketing decisions. Translate marketing and media goals into data science opportunities, bridging the gap between marketing strategy and technical execution. Guide the use of first-party and third-party data to enable more effective targeting, personalization, and campaign measurement. Provide strategic input on highly technically complex projects that drive change across function, SBU, or Corporate Department. Direct work through others and may perform highly complex, technical, and creative predictive analytics projects. Shape the data science community and lead cross-functional working groups. Expertise with Python, version control (Git), GLMs & GBMs. Experience with LLMs, NNs, Airflow, Docker, and AWS preferred. Experience with marketing analytics platforms, A/B testing, and digital marketing data sources is a plus. Experience developing or applying techniques like media mix modeling, attribution modeling, marketing optimization, or experimentation at scale. Deep knowledge of predictive analytic techniques and statistical diagnostics of models. Ability to establish and build relationships within and outside the aligned functional area or SBU. Ability to give effective training and presentations to management and other groups.