Communications, Content & Channel Strategy

Working in close partnership with the Director of Enterprise Storytelling, this role complements high-impact storytelling initiatives by supporting scalable content, managing editorial channels, and ensuring enterprise content is leveraged consistently and strategically across the organization. Enterprise Channel Strategy & Integration Supporting channel strategy, growth, engagement with and evolution of enterprise communication channels, with a primary focus on internal platforms such as our company intranet (myLiberty), enterprise social platforms (Communities), email communication guidelines, newsletters and executive display channels. Partner with external channel owners (e.g., social media, marketing, talent marketing) to ensure enterprise content is aligned to the right channels and audiences. Participate in design of how enterprise channels work together as a cohesive ecosystem rather than standalone platforms. Help ensure enterprise narratives and storytelling priorities are consistently reflected across channel experiences. Identify opportunities to improve reach, clarity, and audience engagement across communication touchpoints. Advise stakeholders on how to activate enterprise stories within their channels. Provide guidance to stakeholders to improve content quality and alignment across the enterprise. Support enterprise editorial planning, including maintaining an integrated editorial calendar across enterprise channels. Serve as editor for key enterprise platforms, including: Intranet homepage and news features Enterprise newsletters (e.g., Latest @ Liberty, Manager Bulletin) Communities strategy and enterprise voice strategy Lead select enterprise channel content. Maintain visibility into channel utilization and opportunities for improvement. Explore new formats, tools, and approaches that enhance storytelling effectiveness and channel experience. Contribute to evolving best practices for enterprise communications integration Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization Requires advanced knowledge of marketing communications principles and practices Experience working with and/or managing outside agencies Experience managing communication channels, editorial planning, or content ecosystems. Strong writing and content development skills. Strong oral and written communication skills required Ability to work in a fast-paced environment and work on multiple priorities Strong knowledge of relevant technologies Strong organizational, coordination, project management, and analytical skills Strong presentation skills required Ability to effectively interact with all levels of the organization Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader team`s performance Demonstrates understanding of insurance industry, products, services, and trends Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization