Marketing Cloud Administrator

At Liberty, we strive to maximize our impact and exceed goals by investing in our teammates to deepen our relationships in the workplace and communities we serve. We take pride in promoting a socially responsible and sustainable future through initiatives and investment. 

SUMMARY OF THE JOB: 

Liberty Bank is seeking a Marketing Cloud Administrator to be responsible for the day-to-day configuration, user support, and campaign operations within Salesforce Marketing Cloud. This role will ensure that our marketing team has the tools, data, and platform performance they need to execute effective campaigns while staying compliant and aligned with the best practices.

We’re looking for a senior resource with deep Banking and Marketing Cloud expertise with strong communication skills. You’ll serve as a trusted advisor to the Marketing Team to articulate and champion design thinking, shaping Liberty’s customer journey.

ESSENTIAL FUNCTIONS:

• Administer and maintain Salesforce Marketing Cloud (SFMC) platform, including user roles, permissions, BU governance, and security settings
• Set up and manage email sends, journeys, automations, data extensions, and segmentation
• Support campaign execution by ensuring proper audience configuration, data readiness, and testing
• Perform ongoing data hygiene, synchronization, and contact compliance tasks (CAN-SPAM, CCPA, GDPR)
• Monitor platform performance, error logs, and sends to ensure consistent delivery and tracking
• Partner with CRM and Data teams to support integrations with Salesforce FSC, Azure DW, and COCC
• Document platform configuration, campaign processes, and internal standards
• Provide hands-on support and training to marketing team members
• Participate in UAT for new campaigns, journeys, and integrations
• Assist with building and maintaining preference centers, suppression logic, and subscription models
• Ensure adherence to Liberty Bank’s security, compliance and change management standards.
• Demonstrate integrity and authenticity in your everyday interactions

Minimum knowledge/skills:

Qualifications & Experience

• 2 years of experience with Salesforce Marketing Cloud administration
• Strong working knowledge of Journey Builder, Email Studio, Automation Studio
• Familiarity with AMPscript, SQL, or data extensions
• Experience with campaign QA, test sends, and audience targeting
• Understanding of marketing compliance (CAN-SPAM, GDPR, CCPA)
• Strong communications skills
• Experience in agile development and project methodology strongly preferred

Education and Experience

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Computer Science or years of commensurate experience is required
• Experience in the banking industry is strongly preferred, financial services industry or a highly regulated environment is secondary.

Certifications and Licenses

• Salesforce Marketing Cloud Administrator certification (or in progress)

Other Requirements

• Familiarity with regulatory compliance in financial services, including privacy and data security policies.
• Ability to travel is needed to coordinate with external partners and attend industry events or training.

 PHYSICAL REQUIREMENTS: 

• General Office Equipment
• Keyboard Dexterity
• Prolonged Sitting

COMPLIANCE:

Acts affirmatively in all activities under his/her control in conformance with the Bank’s Affirmative Action, Equal Employment Opportunity, and Fair Lending Programs to achieve the Bank’s goals and objectives. The Bank shall provide equal employment opportunity to all qualified persons, and continue to recruit, hire, train and evaluate persons in all jobs without regard to race, color, religion, sex, national origin, or veteran status.

#LI-HYBRID

Liberty Bank is an Equal Opportunity employer.  It is the policy of Liberty Bank to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.