Salesforce Marketing Cloud Architect

At Liberty, we strive to maximize our impact and exceed goals by investing in our teammates to deepen our relationships in the workplace and communities we serve. We take pride in promoting a socially responsible and sustainable future through initiatives and investment.

SUMMARY OF THE JOB:

Liberty Bank is seeking a Marketing Cloud Architect to design, implement, and optimize personalized omnichannel customer journeys. This role will partner closely with Marketing, CRM, IT and Compliance teams to deliver scalable Marketing Cloud solutions that are aligned to Liberty Bank’s mission to improve lives and foster lasting relationships. In this strategic role, you’ll work within the technical Salesforce Center of Excellence ensuring alignment with Liberty Bank’s enterprise standards

We’re looking for a senior technical resource with deep Banking and Marketing Cloud expertise with strong communication skills. You’ll serve as a trusted advisor to the Marketing Team to articulate and champion design thinking, shaping Liberty’s customer journey.

ESSENTIAL FUNCTIONS:

• Own the technical architecture, design and delivery of Salesforce Marketing Cloud solutions including Journey Builder, Automation Studio, Mobile Studio, Email Studio, Personalization and Intelligence.
• Architect and oversee integrations between Marketing Cloud, Salesforce Financial Services Cloud, COCC core banking, and the Azure Data Warehouse using MuleSoft and APIs
• Design and implement cross-channel campaigns with personalization driven by real-time data and behavioral triggers
• Define and enforce data models, audience segmentation strategies, and contact governance practices
• Translate marketing goals into technical requirements and scalable automation strategies
• Lead development and review of AMPscript, SSJS, SQL queries, and data extensions
• Collaborate with Data Analysts and Marketing Ops to optimize campaign performance and reporting
• Ensure compliance with CAN-SPAM, GDPR, and CCPA, managing opt-outs, consent, and data retention
• Serve as a SME and mentor to Marketing Cloud Admins and other stakeholders
• Ensure adherence to Liberty Bank’s security, compliance and change management standards.
• Demonstrate integrity and authenticity in your everyday interactions
• Work with Liberty’s Salesforce Program Owner and internal Center of Excellence team members to support QA processes, review test plans, test coverage and help improve testing procedures.
• Mentor Salesforce Center of Excellence team members, ensuring quality deliverables.
  
  

Minimum knowledge/skills:

Qualifications & Experience

• 5 years of Salesforce Marketing Cloud experience, with a focus on architecture and implementation
• Hands-on expertise with Journey Builder, Automation Studio, and data modeling
• Strong command of AMPscript, SQL, and API integrations
• Experience architecting real-time and batch integrations using MuleSoft or similar platforms
• Deep understanding of marketing compliance, data privacy, and preference management
• Experience working with third-party integrations and APIs
• Strong communications skills
• Experience in agile development and project methodology strongly preferred
  
  

Education And Experience

• Bachelor’s degree in Business Administration, Marketing, Information Systems, Computer Science or years of commensurate experience is required
• Experience in the banking industry is strongly preferred, financial services industry or a highly regulated environment is secondary.
  
  

Certifications and Licenses

• Salesforce Marketing Cloud certifications (Marketing Cloud Consultant or Architect)
  
  

Other Requirements

• Familiarity with regulatory compliance in financial services, including privacy and data security policies.
• Ability to travel is needed to coordinate with external partners and attend industry events or training.
  
  

PHYSICAL REQUIREMENTS:

• General Office Equipment
• Keyboard Dexterity
• Prolonged Sitting
  
  

COMPLIANCE:

Acts affirmatively in all activities under his/her control in conformance with the Bank’s Affirmative Action, Equal Employment Opportunity, and Fair Lending Programs to achieve the Bank’s goals and objectives. The Bank shall provide equal employment opportunity to all qualified persons, and continue to recruit, hire, train and evaluate persons in all jobs without regard to race, color, religion, sex, national origin, or veteran status.

Liberty Bank is an Equal Opportunity employer. It is the policy of Liberty Bank to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.