District Communications Coordinator

TITLE:  District Communications Coordinator

QUALIFICATIONS:   

• Minimum of a Bachelor’s degree in communications, marketing, or related field.
• Five years of communications work experience
• Proficiency with communications technologies
• Experience with stakeholder and community engagement

REPORTS TO: Superintendent

JOB GOAL: 

Build and maintain a positive public image for USD 480. Create media that tell the USD 480 story and increase awareness of its brand.

PERFORMANCE RESPONSIBILITIES:

• Develops, executes and evaluates social media packages and marketing plans to promote district and schools.
• Manages social media for the district, setting guidelines, planning and providing content, and providing staff training as needed.
• Writes, edits, and publishes a variety of communications to facilitate and enhance awareness of school district programs, events, activities, and accomplishments.
• Ensures brand and messaging quality and consistency and establishes guidelines to apply across all departments, activities, and events.
• Coordinates crisis communications for the district and participates in school safety planning efforts.
• Provides professional public relations counsel and assistance to the district office administration, board of education, and school administrators.
• Contacts media representatives to initiate articles, news releases, and social media about district and school events. 
• Creates press kits and other media information.

PHYSICAL REQUIREMENTS/ENVIRONMENT CONDITIONS:

Requirements may include prolonged sitting or standing, physical exertion to manually move, lift, carry, pull or push heavy objects or materials, climbing stairs, stooping, bending and reaching; also includes travel.

EVALUATION:

Coordinator will be evaluated by the superintendent in accordance with the Board of Education’s policy.