New Product Development (NPD) Manager, Dinnerware and Flatware

At Libbey, we are MAKERS. No matter what you do at Libbey, you contribute to the making of the finest glass and tabletop products in the world. At Libbey, your valuable impact makes a difference and together we live our legacy while shaping our future to win as one!

LIBBEY: For Makers, By Makers. Since 1818!

This role is physically based in Toledo, OH at Libbey's corporate headquarters.
The New Product Development (NPD) Manager, Dinnerware and Flatware is responsible for managing daily new product development marketing activities including, but not limited to, short/long term new product planning, critical path timelines, concept and product development, trends forecasting, category market analysis, new product lifecycle management and performance, data analysis and reporting for Libbey’s Americas sourced products line. This position manages the ideation, development, and roadmap for all new Libbey dinnerware and flatware products and line extensions, to maximize profitable growth.
The NPD Manager, Dinnerware and Flatware will collaborate with other functional teams: sales, channel, category, pricing, sourcing, quality, and other internal and external stakeholders; and must have a shared passion for winning! Through successful cross functional collaboration and execution of customer, product, and channel growth initiatives, this role will ensure alignment of Libbey’s goals.

The NPD Manager, Dinnerware and Flatware will report to the Director of NPD Marketing and Creative Studio. This role is an excellent opportunity for a driven, purposeful individual to positively impact growth with the industry’s leading tabletop company. This role owns the dinnerware and flatware category roadmaps, stage gate and ideation process and new product performance post-launch for all business channels in the Americas. If you have a passion for new product innovation, growth ,and change, we want you to be on our team!

RESPONSIBILITIES

• Ongoing NPD Marketing
• Manage activities for new product development dinnerware and flatware projects to ensure timeliness of new product launches, marketing collateral, and specific customer executions.
• Develop short-term and long-term new product concepts, products, product lines (new and line extensions), and roadmap for Libbey dinnerware and flatware categories, to maximize profitable growth.
• Manage new product launches and performance in dinnerware and flatware(all materials) across all channels (foodservice and e-commerce) to drive sales and margin growth.
• New Product Vision and Strategy
• Product Road Map: Create new product roadmaps reflective of overarching strategic marketing plans, supported by competitor assessments, industry analysis, consumer and customer trends, design trends, SWOT analyses, category analysis, sales performance.
• Determine new product pricing, packaging, forecasting, revenue, and margin.
• Competitive Analysis, Market Research and Trends Insights:
• Perform competitive analysis for the dinnerware and flatware markets in foodservice, e-commerce, and traditional brick-and-mortar retail.
• Identify, leverage new product categories, end-user (both consumer and foodservice) and design trends and insights.
• New Product Databases: Maintain new product databases with product specifications, artwork, and catalog copy.
• Presentation Skills: Create, deliver compelling, new product presentation decks throughout the stage gate process, and as needed to internal and external customers and stakeholders. Candidates must possess strong written and verbal communication skills.
• Cross-functional Collaboration:
• Collaborate with cross-functional teams to evaluate and prioritize concepts that align with the company's growth objectives.
• Partner with channel and category marketing managers to ensure new product initiatives align with current product portfolios and future planned assortments.
• NPD Revenue and Analytics: Analyze and report NPD revenues & analytics (monthly/quarterly).
• New Product Development
• Responsible for dinnerware and flatware product development from ideation and concept creation to design and sample development to production and on-time delivery
• Initiate concept and design development through trend spotting and analysis, story boarding, and on-trend ideation.
• Own and drive stage gate process for dinnerware and flatware new product development ensuring on time, speedy market launch.
• Launch Viability: Ensure high-quality, timely, and successful product launches that meet portfolio and financial KPIs, while exceeding customer expectations for category growth
• Deliver new product launches with strong insight, which communicate a reason-to-believe, compelling selling story for the customers, the channel, and the category.
• Partner with sourcing team to ensure the development and delivery of production-friendly, on-trend design execution across multiple materials, to optimize price, margin, and sales.
• New Product Marketing Launches
• Go-to-Market Hand-off: Once commercialization begins, deliver the necessary information for your counterparts to lead on the go-to-market execution.
• Develop new product marketing collateral.
• Support new product marketing launches at foodservice and retail trade events and customer meetings as needed.
• Attend industry events (foodservice and retail) to stay current on competitive landscape, market, and tabletop trends, while capturing new products and sourcing opportunities

REQUIREMENTS & QUALIFICATIONS

• Bachelor’s degree in business administration, marketing, or related field is required.
• MBA preferred but not required.
• 5 years of progressive and increasing responsibility in successfully driving new products, innovation, marketing strategies, plans, programs, and operations to drive revenue growth.
• Preferred experience in retail, food service, and/or B2B channel experience
• Preferred experience with tabletop products (dinnerware, flatware, serve ware and durable goods)
• Keen analytical skills and ability to understand and synthesize financial, analytical and research to create actionable insights.
• Knowledge of stage gate and new product development
• Demonstrated organizational aptitude, ability to manage projects from start to completion.
• Strong analytical skills with ability to interpret findings into action plans.
• Proven ability of effective teamwork to achieve goals and objectives.
• Ability to work independently on multiple tasks simultaneously to meet deadlines.
• Diligent, attention-to-detail, with excellent time management
• Experience with pricing strategy and product costing.
• Experience in understanding technical products to create product concepts for evaluation.
• Proficiency in Microsoft Office - Excel, Word, and PowerPoint
• Ability to travel up to 15% of the time, domestic and internationally

Libbey is an Equal Employment Opportunity (“EEO”) Employer.
We are committed to an inclusive workplace, free of harassment and discrimination.