What are the responsibilities and job description for the Associate Brand Manager position at Libbey?
The Associate Brand Manager supports and owns day-to-day management of assigned Retail and E-Commerce portfolios, while developing the skills and business acumen necessary for broader brand leadership responsibilities.
RESPONSIBILITIES
- Own day-to-day marketing support for assigned Retail and E-Commerce portfolios while partnering with the Senior Manager, Brand Marketing on business priorities and growth opportunities.
- Develop recurring portfolio performance reviews, analyzing business results, campaign effectiveness, and marketplace trends to identify opportunities and risks.
- Support annual brand and portfolio planning, including objective setting, opportunity identification, prioritization, and development of growth initiatives.
- Lead post-launch performance reviews and recommend actions to improve future commercialization and activation efforts.
- Support development and execution of marketing programs across retail, digital, e-commerce, content, and customer-facing channels.
- Partner with agencies and external vendors to execute campaigns, content development, and activation plans.
- Support commercialization activities for new products, portfolio initiatives, and growth programs, ensuring effective execution across cross-functional partners.
- Monitor campaign and e-commerce performance metrics and recommend opportunities to improve visibility, engagement, and conversion.
- Partner with Sales, Channel Marketing, Product, NPD, PMO, and external partners to support execution of key business priorities.
- Monitor customer, competitor, shopper, and marketplace trends to identify implications for assigned portfolios.
- Maintain marketing materials, content, and selling resources that support customer-facing teams and commercialization efforts.
- Build strong cross-functional relationships through ownership, responsiveness, and consistent follow-through.
- Bachelor's degree in Marketing, Business, Communications or related field
- 2-4 years of experience in marketing, product marketing, brand marketing, channel marketing, demand generation, sales support, communications, or related disciplines
- Strong project management, organization, follow-through, and attention to detail
- Analytical mindset with the ability to interpret marketing, business, and marketplace data
- Effective written, verbal, and visual communication skills
- Proficiency with Microsoft Office and comfort learning marketing technology platforms, content systems, and reporting tools
- Experience supporting cross-functional initiatives, campaign execution, product launches, creative development, or commercial support preferred
- B2B, foodservice, tabletop, hospitality, housewares, consumer products, retail, or distribution industry experience preferred
- Take Control: ask for the direction and support you need to attain mastery of your objectives and ownership of your professional development.
- Be Engaged & Committed: lean in to learn, engage, and contribute, resulting in increased performance and personal satisfaction from your work.
- Be Accountable: hold yourself responsible for achieving your goals and successfully executing against the organization's initiatives.
- Continuous Improvement Mindset: Act with curiosity, proactively identifying and implementing changes to enhance work processes and outcomes. Consistently seek opportunities to improve efficiency, quality, and overall effectiveness.