What are the responsibilities and job description for the ASSOCIATE BD - MARKETING position at LGM Pharma, LLC?
RESPONSIBILITIES:
Digital Content & Social Media
- Assist with designing, building, and maintaining LGM’s social media presence.
- Collaborate with company’s functional areas and coordinate content creation for articles, press releases, blog posts, and social media.
- Assist with the creation and production, including graphic design, of materials for company collateral, marketing assets, and digital presentations.
Website & Digital Marketing Support
- Assist with the planning and execution of web, SEO/SEM, database marketing, email marketing, social media, and digital advertising campaigns.
- Assist with measuring and reporting the performance of digital marketing campaigns and evaluating results against key performance indicators (KPIs) and return on investment (ROI).
Campaign Development
- Support the creation and execution of marketing campaigns (email marketing, digital advertising, sponsored social media content, etc.).
- Contribute to the planning for new and creative growth strategies across multiple marketing channels.
Tradeshow & Vendor Coordination
- Coordinate and organize tradeshow arrangements (registration, shipping, promotion) as directed.
- Support the management of third-party vendors, including the company’s advertising agency, webmaster, and tradeshow organizers.
Market Research & Team Support
- Research and analyze market trends, industry developments, and competitor activity.
- Assists with the creation and execution of the corporate marketing plan for all business units
- Perform duties as directed by the Sr. Manager of Marketing and VP of Business Development.
QUALIFICATIONS:
- Bachelor’s degree in Business, Marketing, or a Life Sciences field (e.g., Biology, Chemistry)
- 2 years of experience in Pharmaceutical Marketing industry
- Excellent written and verbal communication skills are required
- Experience in digital marketing
- Experience working in a professional team as well as collaboratively in a team environment
- Experience using AI to learn new concepts, optimize workflows, and draft content is preferred
- Experience with Salesforce and Pardot/Account Engagement is preferred.
- Working knowledge of Microsoft Office required
- Working knowledge of other office and design software including, but not limited to, Adobe Creative Suite (Photoshop, Illustrator) and Canva preferred
- Strong organizational, multitasking, and data analysis skills
- Ability to build rapport and effectively interact with stakeholders at all levels of the organization
- Proactive, energetic self-starter with strong problem-solving skills
- Ability to work onsite daily at the Boca Raton, FL office