What are the responsibilities and job description for the Digital Content Manager position at Lensa?
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Univision Television Group, Inc. in Houston, TX seeks a full-time Digital Content Manager to lead the digitization of one of the local television stations to attract new audiences to Univision's website and social media. This includes creating a strategy for weather forecasters' content to appear in different formats and narratives for digital platforms. Responsible for creating and leading digital content strategies for their designated market, including integration of AI, SMS, social media, multi-platform content management and technical interfaces. Responsible for creating a compartment shift within the linear newsroom for reporters, assignment desk, cameramen, producers, to think and act digitally, all generating engaging, compelling and timely content that will translate into increasing our digital footprint and ultimately growing audience and market share. Responsible for effectively influencing TV newsroom decision making to ensure content is optimally produced and distributed across digital platforms as well. Demonstrate results in applying innovative and creative approaches to build audience loyalty. This implies having knowledge in Google Analytics, Chartbeat and different data Dashboards. Understanding and communicating performance data to make strategic decisions on content development. Know how to identify the main trends in the digital world. Adapt and create content for various promotions on social media platforms. Identify the news of the day and plan appropriate coverage for different digital platforms (website, newsletters, and social media). Communicate online trends to the newsroom. Copy, edit with fundamental journalistic and legal knowledge. Understand how to position content in SEO. Engage with the audience by connecting with the social conversation. Experiment with new formats for social media content creation. Experiment with new social networks. Maintain a digital content calendar with priority events, initiatives, and opportunities. Write and edit articles and write headlines. Manage social media accounts. Write metadata for video clips. Manage YouTube pages. Lead the identification of audience growth areas and implement audience growth strategies, from the initial phase and planning through execution. Work directly with the News Director and other staff members to create, optimize, distribute and promote Univision's linear and non-linear content, with the ultimate goal of growing audience and share. Work directly with the VP Local Digital News, the News Director, and other staff members to create, optimize, distribute, and promote Univision's linear and non-linear content, with the goal of growing audience and share. Communicate with other members of the digital team (video, streaming, social media, editorial) to enhance ethical and journalistic practices for all the content produced for the market.
Bachelor's degree or equivalent in Communications, Journalism or related field, plus 3 years of experience in the occupation or as a digital content producer or digital content manager.
Must be fluent in written and spoken Spanish. Must have experience publishing online content. Must have experience creating social media content. Must be knowledgeable with Adobe Premiere, Final Cut and Photoshop. Must be knowledgeable with Google Analytics, Google Discover, and Search Engine Optimization.
Apply on-line at TelevisaUnivision's career page: https://corporate.televisaunivision.com/careers/
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.
About TelevisaUnivision
TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com .
Sobre TelevisaUnivision
TelevisaUnivision es la compañía líder de medios en español en el mundo. Impulsada por la biblioteca propia más grande de contenido en español y una alta capacidad de producción, TelevisaUnivision es el más grande productor de contenido para las verticales de noticias, deportes y entretenimiento. Este contenido original es lo que impulsa las plataformas de TelevisaUnivision, que incluyen las cadenas de transmisión líderes Univision, las estrellas, Canal 5, y UniMás, y un portafolio de 38 canales de televisión de paga, que incluyen TUDN, Galavisión, Distrito Comedia, y TL Novelas. La compañía además opera el estudio de producción cinematográfica líder en México, Videocine, y posee y administra las plataformas más grandes de audio en español en Estados Unidos en 35 estaciones y la plataforma digital Uforia. TelevisaUnivision también es propietaria de ViX, el servicio de streaming en español más grande del mundo. Para más información, por favor visita televisaunivision.com .
If you have questions about this posting, please contact support@lensa.com
Univision Television Group, Inc. in Houston, TX seeks a full-time Digital Content Manager to lead the digitization of one of the local television stations to attract new audiences to Univision's website and social media. This includes creating a strategy for weather forecasters' content to appear in different formats and narratives for digital platforms. Responsible for creating and leading digital content strategies for their designated market, including integration of AI, SMS, social media, multi-platform content management and technical interfaces. Responsible for creating a compartment shift within the linear newsroom for reporters, assignment desk, cameramen, producers, to think and act digitally, all generating engaging, compelling and timely content that will translate into increasing our digital footprint and ultimately growing audience and market share. Responsible for effectively influencing TV newsroom decision making to ensure content is optimally produced and distributed across digital platforms as well. Demonstrate results in applying innovative and creative approaches to build audience loyalty. This implies having knowledge in Google Analytics, Chartbeat and different data Dashboards. Understanding and communicating performance data to make strategic decisions on content development. Know how to identify the main trends in the digital world. Adapt and create content for various promotions on social media platforms. Identify the news of the day and plan appropriate coverage for different digital platforms (website, newsletters, and social media). Communicate online trends to the newsroom. Copy, edit with fundamental journalistic and legal knowledge. Understand how to position content in SEO. Engage with the audience by connecting with the social conversation. Experiment with new formats for social media content creation. Experiment with new social networks. Maintain a digital content calendar with priority events, initiatives, and opportunities. Write and edit articles and write headlines. Manage social media accounts. Write metadata for video clips. Manage YouTube pages. Lead the identification of audience growth areas and implement audience growth strategies, from the initial phase and planning through execution. Work directly with the News Director and other staff members to create, optimize, distribute and promote Univision's linear and non-linear content, with the ultimate goal of growing audience and share. Work directly with the VP Local Digital News, the News Director, and other staff members to create, optimize, distribute, and promote Univision's linear and non-linear content, with the goal of growing audience and share. Communicate with other members of the digital team (video, streaming, social media, editorial) to enhance ethical and journalistic practices for all the content produced for the market.
Bachelor's degree or equivalent in Communications, Journalism or related field, plus 3 years of experience in the occupation or as a digital content producer or digital content manager.
Must be fluent in written and spoken Spanish. Must have experience publishing online content. Must have experience creating social media content. Must be knowledgeable with Adobe Premiere, Final Cut and Photoshop. Must be knowledgeable with Google Analytics, Google Discover, and Search Engine Optimization.
Apply on-line at TelevisaUnivision's career page: https://corporate.televisaunivision.com/careers/
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.
About TelevisaUnivision
TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com .
Sobre TelevisaUnivision
TelevisaUnivision es la compañía líder de medios en español en el mundo. Impulsada por la biblioteca propia más grande de contenido en español y una alta capacidad de producción, TelevisaUnivision es el más grande productor de contenido para las verticales de noticias, deportes y entretenimiento. Este contenido original es lo que impulsa las plataformas de TelevisaUnivision, que incluyen las cadenas de transmisión líderes Univision, las estrellas, Canal 5, y UniMás, y un portafolio de 38 canales de televisión de paga, que incluyen TUDN, Galavisión, Distrito Comedia, y TL Novelas. La compañía además opera el estudio de producción cinematográfica líder en México, Videocine, y posee y administra las plataformas más grandes de audio en español en Estados Unidos en 35 estaciones y la plataforma digital Uforia. TelevisaUnivision también es propietaria de ViX, el servicio de streaming en español más grande del mundo. Para más información, por favor visita televisaunivision.com .
If you have questions about this posting, please contact support@lensa.com