What are the responsibilities and job description for the Associate Manager, Brand Marketing position at Lensa?
Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Warner Bros. Discovery.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
The Job
As an Associate Brand & Product Marketing Manager, Mobile Games for WB Games, you will contribute to the Product Marketing and Marketing Strategy efforts for one of WBD's key games or franchises. You will support the development and execution of go-to-market strategies and foster collaboration across internal teams and external partners to support business objectives. Working closely with game studios and Growth leaders in areas like User Acquisition, Marketing Creative, Market Research, Data Science, Communications, and Platform Marketing, your campaigns will focus on boosting player acquisition, retention, and engagement.
The Daily
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $77,350.00 - $143,650.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
If you have questions about this posting, please contact support@lensa.com
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.
The Job
As an Associate Brand & Product Marketing Manager, Mobile Games for WB Games, you will contribute to the Product Marketing and Marketing Strategy efforts for one of WBD's key games or franchises. You will support the development and execution of go-to-market strategies and foster collaboration across internal teams and external partners to support business objectives. Working closely with game studios and Growth leaders in areas like User Acquisition, Marketing Creative, Market Research, Data Science, Communications, and Platform Marketing, your campaigns will focus on boosting player acquisition, retention, and engagement.
The Daily
- Assist in the development and execution of marketing strategies for assigned titles or franchises, under the guidance of senior team members.
- Help align marketing plans with business goals, product timelines, and audience insights.
- Collaborate with the WB Games publishing team to support marketing initiatives and represent the voice of the game.
- Build working relationships with teams across User Acquisition, Creative, Data Science, Franchise, Communications, Community/Social, and Platform Marketing.
- Contribute to data-informed marketing efforts aimed at engaging target audiences and growing brand awareness.
- Participate in campaign planning that includes testing, measuring, and learning to improve performance over time.
- Support the execution of omni-channel marketing campaigns, ensuring consistency across platforms.
- Conduct basic market research and assist in applying insights to improve marketing strategies.
- Coordinate with studio teams to help align marketing efforts with product roadmaps and player engagement goals.
- Work closely with Studio and Creative teams to support the development of marketing assets and creative content.
- Strong interest in or passion for mobile gaming.
- Bachelor’s Degree in business or a related field.
- 1 years of experience in mobile marketing, product marketing, or brand marketing.
- Capable of gathering and analyzing data to derive actionable insights.
- Experience with cross-functional team collaboration
- Strong project management and organizational skills
- Enthusiasm for gaming and knowledge of current industry trends
- Solid analytical, verbal, and written communication skills
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $77,350.00 - $143,650.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
If you have questions about this posting, please contact support@lensa.com
Salary : $77,350 - $143,650
