Web Based Content Writer II

Company Profile

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

Copywriting & Content Marketing 

• Develop and execute innovative content strategies and campaigns to drive brand awareness and engagement. 

• Write clear, engaging, and persuasive copy for websites, blogs, product pages, landing pages, and digital campaigns. 

• Implement SEO strategies to keep content readable and optimized for search engines 

• Work closely with marketing and design teams to ensure consistency in brand voice, tone, and messaging across all channels. 

• Collaborate with cross-functional teams to brainstorm and develop creative concepts aligned with business objectives. 

• Monitor industry trends and conduct competitor research and content audits to identify gaps, opportunities, and ensure content stays fresh and relevant. 

• Ensure all content adheres to Chicago English standards, company brand guidelines, and is plagiarism-free. 

• Create and manage editorial calendars and messaging frameworks for campaigns and seasonal initiatives. 

Social Media Content 

• Write and schedule content for social media platforms (LinkedIn, Facebook, Instagram, etc.). 

• Collaborate with the social media team to ensure brand consistency and timely publishing. 

• Monitor engagement metrics and optimize content based on performance insights. 

Content Publishing & Management (dotCMS) 

• Create, update, and maintain website content and digital assets (text, images, videos, and links) using CMS platforms. 

• Manage content publishing workflows, including reviews, approvals, and timely go-live. 

• Ensure content accuracy, consistency, and compliance with brand and quality standards. 

• Maintain content governance with proper version control, updates, and archiving and CMS publishing

Qualifications

• Bachelor’s degree in marketing, Communications, Journalism, or a related field. 

• 4–6 years of experience in copywriting, content publishing, or related roles. 

• Proven ability to create engaging content tailored to different audiences and platforms. 

• Strong project management and organizational skills. 

• To write in the Chicago English style.  

• Experience working with CMS platforms and project management tools. 

• Excellent interpersonal and communication skills. 

• Ability to work collaboratively with cross-functional teams and stakeholders. 

• Experience with reviewing, editing, and optimizing AI-assisted content is an advantage