What are the responsibilities and job description for the Specialist - Social Media & Content Strategy position at Lennox International?
Company Profile
Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.
Job Description
Role Overview
This role supports and elevates social media efforts for Lennox Residential by partnering closely with global marketing and business stakeholders. The Specialist will play a key role in translating strategic direction into high-quality execution, while contributing insights, recommendations, and creative thinking to strengthen overall social media impact.This position requires strong content leadership, a deep understanding of social platforms, and the ability to influence outcomes through data, storytelling, and collaboration.
Key Responsibilities
Strategic Partnership & Alignment
- Partner closely with global and cross-functional teams to align on social media priorities, campaigns, and messaging
- Contribute insights and recommendations to shape campaign direction and content approaches
- Bring a strong point of view on platform best practices, audience behavior, and content trends
Content Strategy & Development
- Lead content planning and calendar management across B2C and B2B platforms
- Develop compelling, platform-native content including captions, campaign messaging, and post concepts
- Translate campaign briefs and product narratives into engaging social storytelling
- Collaborate with creative teams to guide visual and video content execution
Campaign Execution & Optimization
- Drive seamless execution of campaigns across channels, ensuring quality and timeliness
- Coordinate with internal teams and external partners (including influencers) to deliver integrated campaigns
- Continuously refine content and execution based on performance and feedback
Analytics & Insight Generation
- Track and analyze performance across platforms, identifying trends and opportunities
- Provide actionable insights to improve engagement, reach, and conversion metrics
- Support reporting needs for stakeholders with clear narratives and recommendations
- Leverage testing and experimentation to inform content and campaign improvements
Brand Voice & Quality Control
- Ensure consistency in brand voice, tone, and messaging across all social media content
- Uphold content quality and accuracy across channels
- Contribute to the evolution of social media guidelines and best practices
Stakeholder Collaboration
- Build strong working relationships with marketing, product, and communications teams
- Act as a reliable partner in delivering high-impact social media output
- Support coordination with PR and communications teams where relevant
Process Excellence
- Identify opportunities to improve workflows, tools, and efficiency in content production
Core Capabilities
- Strong social media execution with strategic thinking
- Advanced content writing and storytelling
- Data analysis and performance optimization
- Campaign coordination and delivery excellence
- Brand communication and voice consistency
- Stakeholder collaboration and influence
- Influencer coordination and campaign support
Qualifications
- 8 years of experience in social media, content, or digital marketing roles
- Proven experience managing and executing campaigns across both B2C and B2B platforms
- Strong writing and editorial skills, with the ability to simplify and communicate complex or technical product narratives
- Experience working with global stakeholders or within distributed/matrixed teams
- Demonstrated ability to translate strategic direction into effective content and campaign execution
- Proficiency in social media analytics and publishing tools, with a data-driven approach to optimization
- Experience in product-driven or high-consideration categories (e.g., home solutions, HVAC, engineering-led products, or similar) is a plus
- Comfort operating in structured, process-driven environments with multiple stakeholders and approval layers
- Ability to operate effectively in a global environment, with flexibility in working hours to support global stakeholders