Sr. Director, Brand Marketing

Sr. Director, Brand Marketing Charlotte, NC, United States THE POSITION We are seeking a visionary Head of Brand Marketing to lead a monumental brand renaissance and drive our next level of growth. This is a rare, hands-on chance to own the evolution of our brand identity, translate our strategy into action, and elevate us to be the undisputed best place to shop for financial services in the minds of everyday Americans. This role demands a powerful blend of creative leadership, brand transformation experience, and a performance-minded marketing strategy. Your Mission: Build the Future Brand This is a true builder role where you will act as both a strategic leader and a hands-on builder to personally drive early creative development and messaging. You will start with a small team (2 ICs) and leverage agency partners to achieve high-impact early wins while simultaneously building a scalable, best-in-class brand marketing capability. Architect the Brand Platform: Translate the brand strategy into a full platform, identity system, and cross-company playbook. Define the clear brand promise, narrative, and value proposition. Drive Brand Transformation: Evolve the visual identity, voice, and design system to create a more emotional, modern, and differentiated brand. Build governance and processes to ensure consistency across every brand touchpoint. Unify Storytelling & Performance: Develop unified messaging architectures and CTAs that support both brand storytelling and strong performance outcomes across all channels, including paid media, website, and product surfaces. Embed Brand in Product: Partner directly with Product, UX, and Editorial teams to ensure the brand comes to life throughout the customer journey—from acquisition to on-site flows to in-product content. What You'll Bring to the Table: Transformation Veteran: 10+ years in brand strategy or integrated marketing leadership with proven success rebuilding or transforming a major brand. Sector Expertise is a BIG Plus: Experience ideally within financial services, fintech, or another complex consumer category is a significant advantage. Digital & Product Acumen: Demonstrated experience partnering closely with Product/UX to embed brand principles into the design and content of digital customer experiences. The Builder Mindset: An inspirational, collaborative leader who is energized by building a capability from the ground up. Comfortable operating in ambiguity while creating clarity, structure, and repeatable systems. Essential Skills: Budget Ownership: Experience managing an omnichannel 7 figure budget Brand & Identity Mastery: Expert in defining brand identity systems, narrative development, design language, and brand governance/toolkits. Integrated Performance Marketing: Strong ability to connect brand marketing to measurable performance outcomes, with frameworks for measurement and iteration. Product-Brand Integration: Deep understanding of how to bring brand strategy into product surfaces, web experiences, and customer journeys. Messaging & Communication: Mastery in simplifying complex value propositions and creating unified messaging architectures across all marketing channels. Hands-On Execution: Capable of personally driving early creative development, messaging, and experience design while building a long-term capability. Inspirational Leadership: Proven ability to unify cross-functional teams ABOUT LENDINGTREE LendingTree is the nation’s leading online lending marketplace. We connect consumers with multiple lenders so they can easily compare options and find the right fit — from mortgages and personal loans to credit, savings, and insurance products. Our founder, Doug Lebda, started LendingTree in 1996 after his own frustrating house-hunting experience. What began as a simple idea to make loan shopping easier has grown into a platform that empowers millions of people to make smarter financial decisions every day. What else you should know: We’re a publicly traded company (NASDAQ: TREE). We’ve welcomed several other companies into the LendingTree family to expand our reach and capabilities. We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health. We’re also committed to giving back — through philanthropic programs, volunteer opportunities, and partnerships that strengthen the communities where we live and work. OUR CULTURE We’re a collaborative, entrepreneurial team that values curiosity, creativity, and getting things done together. Our teammates are some of the brightest, most driven people you’ll meet — and we celebrate innovation, inclusion, and ownership. At LendingTree, you’ll find an inclusive culture where diverse perspectives make us stronger. We believe in working hard and supporting one another — with the flexibility and trust that help you thrive both personally and professionally. We’re proud to offer generous benefits, wellness programs, and time-off policies designed to help you recharge, stay healthy, and bring your best self to work every day. And yes — we still have fun doing it (our “GSD – Get Stuff Done” award is a fan favorite!) Come grow with us, make an impact, and be part of a company that truly cares about its people and its community. Incentive Compensation: Eligible for annual performance bonus Benefits: Medical, dental, vision insurance and 401(k) matching LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.