Director of Demand Generation

About Lemonlight

Lemonlight is a leading creative video production company and emerging SaaS innovator powering the next generation of content creation. With 10 years of production excellence, a global creator network, and our AI-powered platform Hero, we help brands produce high-quality video at scale. We work with enterprise brands like Amazon, Microsoft, Walmart, Zillow, and more.

We’re now entering our next phase of growth: scaling Hero into an industry-standard SaaS platform while expanding our AI video and managed services offerings. We’re looking for a Director of Demand Generation who can build and lead a modern, high-velocity, pipeline-centric growth engine.

The Director of Demand Generation owns the strategy, execution, and performance of our multi-channel demand engine, with a heavy focus on:

• Outbound strategy SDR alignment
• Events, community, and experiential programs
• Integrated demand generation campaigns
• ABM and performance marketing strategy

This role reports to the SVP of Marketing, partnering tightly with Sales, Product, Creative, and RevOps.

Your mission: Generate predictable, high-quality pipeline across both our Services and AI-video offerings. 

• Build and own a predictable demand engine for both Services and Hero SaaS. 
• Deliver predictable pipeline and qualified meetings targets across enterprise, mid-market, and SaaS prospects.
• Architect and own full-funnel inbound and outbound performance funnel
• Build and manage a forecasting model that ties campaigns, events, and outbound to pipeline outcomes.

• Build the annual demand plan with clear KPIs (pipeline, CAC, meetings, conversions, PLG activations).
• Create integrated campaigns across paid, organic, events, content, and partnerships.
• Prioritize enterprise ABM (Amazon, Walmart, CPG, Retail, DTC) while fueling self-serve SaaS.

• Rebuild Lemonlight’s outbound engine and manage SDR team and strategy.
• Create outbound playbooks, messaging libraries, and multi-touch sequences that support Services and AI-video in partnership.
• Partner with Sales to run account plays, persona-based campaigns, and industry-specific motions.
• Optimize outbound performance through experimentation: channel mix, creative, offers, and sequencing

• Develop integrated campaign strategy across channels: paid, outbound, email, content, social, and web.
• Build quarterly campaign calendars tied to business priorities (AI-video, enterprise verticals, case studies, new product releases).
• Own campaign execution from brief → creative → launch → reporting.
• Drive consistent testing across messaging, audiences, offers, formats, and creative assets (leveraging Lemonlight’s video strengths).

• Own our event strategy: conferences, tentpole events (Cannes, Shoptalk, CES, Tech Week), executive dinners, roadshows.
• Build Lemonlight’s community and thought leadership engine: webinars, office hours, roundtables, industry meetups.
• Partner with Creative to develop high-impact event assets (video, decks, demos).
• Define pipeline targets and attribution for each event

• Lead targeted ABM motion for key accounts and verticals.
• Build high-impact programs around major conferences (Cannes Lions, UnBoxed, Shoptalk, GroceryShop, CES, Tech Week).
• Partner with Sales for account plays, content needs, and executive event strategy.

• Lead channel strategy and pipeline targets while managing a Performance Marketing Manager who owns day-to-day execution and optimizations.
• Build integrated media plans and creative testing frameworks that leverage Lemonlight’s production AI capabilities, ensuring efficient spend and measurable impact.
• Oversee agency/contractor support and ensure paid media performance tightly aligns with outbound, events, and overall demand campaigns.

• Partner with RevOps to improve attribution, scoring, routing, SLAs, and reporting.
• Build dashboards that show channel performance, outbound efficiency, event ROI, and campaign impact.
• Ensure tight marketing → sales alignment with clean handoffs and predictable follow-through.

• Manage a team across events, demand programs, digital/performance, and outbound.
• Recruit top operators as we scale demand for Hero and Services.
• Build a culture of testing, accountability, and high-velocity execution.
• Partner cross-functionally with Creative, Product Marketing, Sales, and Product.

• 8–12 years in B2B demand generation; experience in SaaS, SLG, PLG, and agency/creative/services strongly preferred.
• Proven track record of generating $15M in pipeline annually and delivering on pipeline-to-revenue targets.
• Deep experience with ABM, enterprise GTM, paid media, outbound lifecycle automation, and funnels.
• Proven track record building outbound engines and generating $8M–$12M in pipeline annually.
• Strong understanding of creative testing, video performance, and AI-driven content a plus.
• Experience partnering with Sales, Product, and RevOps in a high-growth environment.
• Strong operational and analytical chops: forecasts, dashboards, funnel optimization, attribution.
• Ability to lead teams, manage agencies, and work cross-functionally in a high-growth environment.
• Bias for action. Thrives in a fast-moving, entrepreneurial environment.