Creative Producer

Content Strategy, Storytelling & Visual Production

Core Purpose

The Creative Producer leads the creative expression of Lemonade Hospitality and The Sunny — owning content strategy, storytelling, and all visual production across social, digital, and brand platforms. This role brings the brand to life through compelling concepts, high-quality content creation, and a consistent visual and editorial identity.

The Creative Producer partners closely with the Senior Brand Director to translate brand narratives into high-impact creative work and collaborates with the Senior Marketing Manager to ensure seamless workflows, organized production, and flawless execution. This role is hands-on, concept-driven, and central to elevating the brand’s creative output.

Primary Responsibilities

1. Creative & Content Strategy

-         Own the social content strategy for Instagram and TikTok, developing the ideas, narratives, and story arcs that define the brand.

-         Translate brand priorities from the Senior Brand Director into creative concepts, visual treatments, content themes, and campaign ideas.

-         Write social copy, including captions, hooks, CTAs, and editorial text aligned with brand voice.

-         Identify new storytelling opportunities, content formats, and creative trends relevant to the brand.

2. Content Creation & Production

-         Lead on-site photo and video shoots—directing talent, managing shot lists, shaping visual style, and ensuring coverage aligns with strategy.

-         Capture photo and video content across all outlets, events, programs, and brand moments.

-         Edit video and photo content for social, digital, and experiential platforms.

-         Design visual assets and templates that support storytelling and campaign needs.

-         Maintain ownership of creative quality control and final approvals on all content.

-         Build and maintain a strong creative library of brand assets.

3. Social Media Execution (Primary Channels)

Instagram & TikTok

-         Schedule posts and manage the editorial flow for these channels.

-         Ensure consistent visual identity, tone, pacing, and alignment with the Senior Brand Director’s creative direction.

-         Experiment with new formats, trends, and platform capabilities.

-         Interpret performance data to identify creative opportunities and improvements.

Secondary channels are owned by the Senior Marketing Manager.

4. Creative Requests & Brand Assets

-         Lead creative execution for design needs including menus, signage, posters, sales decks, pitch presentations, event collateral, and more.

-         Determine whether deliverables should be executed personally or delegated to vetted freelancers.

-         Provide creative direction, feedback, and quality control for freelance designers, photographers, and videographers.

-         Ensure all deliverables meet brand standards and elevate the visual identity across outlets and programs.

5. Partnership & Influencer Creative

-         Provide creative direction for influencer collaborations, ensuring content reflects the brand’s visual and editorial standards.

-         Collaborate with the Senior Marketing Manager for influencer logistics, while owning the creative needs and guidelines.

-         Develop creative assets, moodboards, and story direction for collaborative content.

-         Oversee creative execution of partner-related deliverables as guided by the Senior Brand Director’s partnership strategy.

6. Collaboration & Cross-Functional Leadership

-         Partner closely with the Senior Brand Director to define creative priorities, refine brand voice, and develop campaign-level narratives.

-         Work with the Senior Marketing Manager to align content needs, asset routing, timelines, and operational workflows.

-         Collaborate with property teams, outlet leaders, and cross-functional stakeholders to ensure creative needs are accurately captured and executed.

-         Represent the creative function with confidence, clarity, and a solutions-oriented mindset.

Job Requirements

-         3–6 years of experience in a creative role focused on content creation, video production, social media creative, or brand storytelling (agency or in-house).

-         Demonstrated experience producing social-first content for lifestyle, hospitality, travel, or consumer brands.

-         Strong portfolio showcasing conceptual thinking, visual storytelling, video editing, photography, and design work.

-         Experience leading photo and video shoots.

-         Experience creating social campaigns from concept through execution.

-         Experience collaborating with cross-functional teams and freelancers.

Technical Skills

-         Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Illustrator required; Premiere or After Effects preferred).

-         Strong video editing capabilities.

-         Skilled in photography and videography fundamentals.

-         Proficiency in Canva.

-         Strong copywriting skills.

-         Understanding of social platform mechanics and best practices.

-         Comfortable with basic production equipment.

Creative Skills

-         Strong visual eye for composition, pacing, and brand aesthetics.

-         Ability to conceptualize and storyboard.

-         Strong editorial judgment.

-         Ability to translate creative direction into deliverables.

-         Understanding of hospitality/lifestyle storytelling.