What are the responsibilities and job description for the Director of Sales position at LEM Products?
LEM Products is a market leader in meat processing equipment and food preservation solutions, serving hunters, homesteaders, and DIY enthusiasts. We are committed to innovation, quality, and delivering exceptional value to our customers across multiple retail and eCommerce channels.
About the Role
We are seeking a results-driven Director of Sales to lead and expand our wholesale business across Mass Retail, eCommerce, Club, and Canadian markets. This role is responsible for driving revenue growth, strengthening key account relationships, and leading a network of sales representatives while developing strategic sales initiatives.
What You’ll Do
Strategic Sales Leadership
- Develop and execute annual sales plans, forecasts, and budgets
- Identify and open new markets and channels to drive long-term growth
- Analyze sales data, trends, and pricing strategies to optimize performance
Account Management & Growth
- Build and maintain executive-level relationships with key wholesale partners
- Drive eCommerce growth (including Amazon and online marketplaces) through optimized merchandising and promotions
- Collaborate with marketing and cross-functional teams to deliver tailored retail programs
Team Leadership
- Lead and manage outside sales representatives, setting targets and driving accountability
- Conduct performance reviews, coaching, and development planning
- Facilitate sales meetings and implement incentive programs
Brand & Market Expansion
- Lead merchandising, promotional, and category initiatives to strengthen brand presence
- Expand Canadian retail distribution and performance
- Utilize data-driven (“fact-based selling”) approaches to influence decision-making
Experience
- 10–15 years in the consumer products industry
- 5–7 years managing national accounts or large retail customers
- 5–7 years leading brokers or third-party sales representatives
Skills & Expertise
- Proven success growing wholesale and eCommerce channels
- Strong negotiation, persuasion, and relationship-building skills
- Strategic thinker with the ability to translate insights into action
- High level of accountability, resilience, and customer focus
Education
- Bachelor’s Degree (Business Administration preferred)
Additional Requirements
- Ability to travel approximately 15–20% (1–2 trips per month)
- Valid driver’s license
- Ability to lift up to 35 lbs. for product demonstrations
Why Join LEM Products?
- Opportunity to lead growth in a well-established, respected brand
- High-impact role with visibility across the organization
- Collaborative culture focused on innovation and results
Apply today to help shape the future of LEM Products’ sales strategy and growth.