Growth — Performance Marketing (First hire!)

Leland’s mission is to unlock human potential by making the world’s expertise more accessible. We do that through a platform that connects people with coaching, content, and courses that can can help them achieve their most ambitious career and educational goals. Since our founding in 2021, we’ve helped tens of thousands of people reach their most ambitious goals, raised $19M from world-class investors, and built the industry leader in educational and career coaching.

We’re looking to add our first ever Performance Marketer to our ambitious Growth Team. If you are an aggressive, creative, and driven executor looking to own the strategic vision and tactical execution of performance marketing at an exceptional growth stage startup, you will love this role. Leland is growing very quickly and we are on a mission to help everyone reach their career and educational goals.

Responsibilities

• Own strategy and execution of performance marketing across multiple paid platforms (Google, Meta, TikTok, LinkedIn, Reddit, etc.)
• Continuously experiment and optimize campaign messaging, tactics, creatives, landing pages, and audiences
• Support establishing and monitoring the data and analytics needed to measure performance and generate insights
• Identify what’s working, double down on top-performing strategies, and scale the performance marketing motion to be a core growth driver for the company
• Innovate and stay ahead with new tools, strategies, and industry trends
  
  

Qualifications

• 1–6 years of hands-on experience in performance marketing
• Demonstrated ability to manage paid campaigns and deliver measurable results
• Strong analytical skills
• Extreme owner looking to continue to grow in their career and become a leader
• Proactive, problem-solver, fast-moving, and excited to own strategy and execution
• Preferred: B2C and/or marketplace marketing experience
• Preferred: Experience conducting performance marketing across multiple ad platforms
  
  

Why Leland?

• Join a high-growth consumer startup focused on helping people achieve their goals by connecting them with expert coaches
• Opportunity to take part in building a world-class team
• A collaborative, high-energy environment where your contributions have a direct impact
• The chance to join a passionate team helping people achieve their career and educational dreams
  
  

Leland is an equal opportunity employer. We encourage candidates of all backgrounds and demographics to apply.