What are the responsibilities and job description for the Manager, Integrated Marketing & Community position at Lehigh Valley Phantoms?
The Manager of Integrated Marketing & Community is a key contributor to the marketing and fan development efforts for PPL Center, the Lehigh Valley Phantoms, and the new MASL franchise. Reporting to the Director of Integrated Marketing & Community, this role is responsible for executing strategic marketing initiatives and supporting community engagement efforts across all PPL Center assets, including Phantoms hockey, MASL soccer, concerts, events, and restaurants.
This position requires an energetic and collaborative professional who will help bring the PPL Center brand to life as the epicenter of entertainment in the Lehigh Valley, while driving fan engagement and “Fandom” for both the Phantoms and MASL teams, as well as all arena events.
KEY RESPONSIBILITIES:
- Execute integrated marketing campaigns and advertising initiatives at the local and regional level for all PPL Center assets, including the Phantoms, MASL team, concerts, events, and restaurants
- Support and help oversee the day-to-day efforts of the Marketing & Community teams, assisting in the coordination of full-time and part-time staff
- Contribute to the development and execution of digital, social media, email, and paid media strategies across both sports properties and all venue events
- Assist in bringing marketing strategies to life in collaboration with the Director, VP of Sales & Marketing, and other internal stakeholders
- Help drive fan engagement initiatives and support efforts to grow “Fandom” for both the Phantoms and MASL brands
- Work closely with concert and family show promoters to support the successful marketing of events
- Collaborate with ticket sales and sponsorship teams to support revenue goals and activation of partnership assets across both teams and venue events
- Assist in the planning and execution of community outreach initiatives, including school programs, appearances, and hospital visits, for both the Phantoms and MASL team
- Support the launch and brand development of the MASL franchise, helping establish its presence in the Lehigh Valley community
- Monitor campaign performance and provide insights and reporting to leadership
- Serve as a cross-functional team player, helping ensure alignment across departments
JOB REQUIREMENTS:
- Bachelor’s Degree in Marketing, Business, Communications, or related field required
- 3–5 years of experience in marketing, preferably in sports, entertainment, or live events
- Strong understanding of digital, social media, and paid media strategies
- Demonstrated ability to execute campaigns that drive engagement, awareness, and revenue
- Community-minded with an appreciation for grassroots marketing efforts
- Creative thinker with the ability to contribute innovative ideas
- Strong organizational, written, and verbal communication skills
- Ability to manage multiple projects in a fast-paced environment
- Strong collaboration skills with the ability to work across departments
- Positive, energetic, and team-oriented mindset
- Passion for sports and live entertainment; knowledge of hockey and/or soccer is a plus
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.