What are the responsibilities and job description for the Soccer Sales Representative (MASL Lehigh Valley) position at Lehigh Valley Phantoms?
MASL- Lehigh Valley Overview:
MASL – Lehigh Valley will join the Major Arena Soccer League (MASL) as the league’s 9th top-division franchise beginning in Fall 2026, competing at the 8,500-seat PPL Center in Allentown, PA.
MASL – Lehigh Valley will join the Major Arena Soccer League (MASL) as the league’s 9th top-division franchise beginning in Fall 2026, competing at the 8,500-seat PPL Center in Allentown, PA.
As an expansion organization, we are building something special from the ground up. Our mission is to set the new standard in the MASL—on the field, in the community, and in the fan experience. We are committed to delivering elite-level entertainment while becoming deeply embedded in the fabric of youth soccer throughout Eastern Pennsylvania.
This is a rare opportunity to help launch a professional franchise and build out youth soccer programing for future years of stability and growth.
Position Overview:
MASL – Lehigh Valley is seeking a driven, Soccer Business Development Associate who will play a critical role in establishing our foundation of fans and community partnerships ahead of our Inaugural Season in Fall 2026.
MASL – Lehigh Valley is seeking a driven, Soccer Business Development Associate who will play a critical role in establishing our foundation of fans and community partnerships ahead of our Inaugural Season in Fall 2026.
This revenue-generating position is centered on driving Full Season Membership sales, maximizing renewals, and creating long-term relationships that produce sustainable growth year over year. The ideal candidate embraces a high-activity sales environment and understands that consistent outbound effort leads to measurable results.
Beyond ticket revenue, this role will support the development of our Youth Soccer platform—engaging clubs, families, and local organizations to ensure MASL – Lehigh Valley becomes the premier professional soccer partner throughout Eastern Pennsylvania.
Primary Duties:
Season Ticket Revenue & Growth
Season Ticket Revenue & Growth
- Drive new business revenue through Full Season, Partial Season, Group, and Hospitality ticket packages.
- Place strong emphasis on generating and closing Full Season Memberships.
- Execute structured outbound sales campaigns targeting youth soccer families, local businesses, and community prospects.
- Maintain a minimum of 60–80 outbound touchpoints per day with a focus on revenue production and strategic pipeline growth.
- Consistently meet or exceed individual and departmental revenue goals.
- Prospect, pitch, and close new business through calls, networking, in-person presentations, and relationship selling.
- Maintain detailed and organized CRM records to track pipeline and performance.
Season Ticket Renewals & Retention
- Lead proactive renewal efforts for assigned accounts.
- Build long-term relationships with Season Ticket Members to drive high retention rates.
- Identify upsell and cross-sell opportunities within existing accounts.
- Provide exceptional service throughout the season to enhance member satisfaction and loyalty.
- Assist in executing renewal campaigns and retention strategies department wide.
Youth Soccer Engagement Support
- Support the Soccer Manager in developing relationships with local youth clubs, leagues, and organizations.
- Generate group and season ticket revenue through youth soccer partnerships.
- Assist in coordinating Youth Soccer Nights, club experiences, and fundraising programs.
- Attend local tournaments, clinics, camps, and events to generate leads and build brand visibility.
Game Day & Event Presence
- Maintain a professional and energetic presence at all home games.
- Service accounts, develop prospects, and generate referrals during events.
- Utilize game nights as an opportunity to advance and close new business opportunities.
- Represent MASL – Lehigh Valley at community and networking functions as assigned.
Ideal Candidate Profile
- Highly motivated, competitive, and goal oriented.
- Strong relationship builder with excellent communication skills.
- Comfortable with high outbound activity and performance metrics.
- Thrives in a fast-paced, start-up environment.
- Eager to grow professionally within a developing organization.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.