What are the responsibilities and job description for the Digital Media & Communications Internship position at Lehigh Valley Iron Pigs?
Digital Media & Communications Internship
The experience of the Digital Media and Communications intern will focus on showcasing the family fun entertainment that is associated with the IronPigs brand to our targeted demographic areas of Lehigh, Northampton, Berks, Carbon, Bucks, Montgomery, and Delaware county. The Digital Media and Communications intern of the Lehigh Valley IronPigs will acquire a first-hand experience in marketing a First-Class Minor League Baseball organization through digital media efforts.
Responsibilities:
The Digital Media and Communications intern will assist the Director of Digital Media and Communications on various projects such as, but not limited to:
The Digital Media and Communications intern will assist the Director of Digital Media and Communications on various projects such as, but not limited to:
- Track/report digital and advertising; analyze and monitor website and social media traffic
- Strategically implement content from the IronPigs Content Calendar through digital media efforts
- Research and monitor current industry marketing and social media trends
- Capture social media content (game days & non-game days)
- Write press releases, e-mail blasts, newsletters and web stories, update website content when necessary
- Design and implement content for the IronPigs’ digital game day magazine, Pork Illustrated
- Maintain team photo galleries and content library
- Assist with partnership fulfillment and game duties
- Assist with hands-on marketing and promotional events/tasks
- Assist with media relations and media partnerships when necessary
- Assist with activation and implementation of corporate partner initiatives
Qualifications:
- Currently enrolled or a 2024 graduate from a college or university in sports management or marketing/communications related field
- Working knowledge of Adobe Creative Suite (Photoshop, Lightroom, Premiere, Illustrator) Microsoft Office (Word and Excel)
- Some experience in photographer/videographer preferred
- Quality writing skills
- Self-motivated attitude with ability to work independently with little supervision to achieve digital marketing goals during IronPigs games
- A creative mind that is willing to think outside of the box
- The ability to work long hours and weekends when necessary, including all IronPigs home games
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.