Meta Ads Manager

Role Overview:

Legal Soft is seeking a Meta Ads Manager to own and optimize our client acquisition engine across Meta channels. This role is responsible for planning, executing, and scaling high-performing paid media campaigns that generate qualified leads, demos, and signed clients within preferred metrics and Cost per acquisition KPIs.

Key Responsibilities:

Paid Media Strategy & Execution

- Plan, launch, and manage paid advertising campaigns across Meta

- Own budget pacing, scaling, and ROI-driven optimization

Performance Optimization

- Optimize for cost per qualified lead, cost per demo booked/completed, and cost per signed client

- Test audiences, creatives, copy, landing pages, and offers

Legal Lead Funnel & Intake Alignment

- Collaborate with intake teams to ensure lead quality alignment

- Track leads from first click through signed case

External Vendor Management

- Manage and oversee external paid media vendors and agencies

- Act as primary point of contact for vendor performance and accountability

- Manage large ad spend budgets and ensure ROI-driven execution

- Identify performance gaps and drive corrective action

Reporting & Analytics

- Build and maintain dashboards and weekly/monthly performance reports

- Provide actionable insights and recommendations to leadership

Qualifications

- 3 years of paid media management experience

- Strong expertise in Meta Ads, Google Ads a plus

- Experience with lead generation, CRM tracking, and attribution

What Success Looks Like

- Consistent generation of high-quality legal leads

- Reduced cost per signed client over time

- Clear visibility into ROI and scalable campaign performance