Social Media and Digital Advertising Specialist

Lee Michaels Fine Jewelry, an AGS Accredited Jeweler, is growing and seeking a full-time Social Media and Digital Advertising Specialist to join our Corporate Office in Baton Rouge, Louisiana.

We are looking for a creative, organized, and results-driven professional to manage our organic social media presence and paid advertising campaigns across Meta platforms. This hands-on role requires proven experience using Meta Ads Manager to build, launch, monitor, and optimize campaigns that drive brand awareness, engagement, website traffic, and sales.

The ideal candidate understands how to balance compelling brand storytelling with measurable digital performance. They should be comfortable managing multiple social channels, coordinating creative projects and using campaign data to continually improve results.

This is a full-time, in-office position at Lee Michaels Corporate Office in Baton Rouge, Louisiana. Remote work is not available for this role.

ESSENTIAL FUNCTIONS

• Supports all traditional and social media marketing activities including Newspaper, outdoor, print ads, social media planning and execution, and some digital ads
• Responsible for ad creative requests from vendors, as well as tracking and filing coop dollars from vendors
• Assists in the execution and marketing of events
• Plays a major role in social media content creation, photo shoots, and daily social account management. Helps develop and implement organic and paid social media strategies for our brand

KEY RESPONSIBILITIES

• Develop and manage a monthly social media content calendar aligned with company marketing initiatives, promotions, events and brand priorities
• Ensure all organic and paid social media content adheres to the established guidelines, messaging requirements and approval processes of our brand partners
• Create, schedule and publish daily content across Facebook and Instagram, with additional content for TikTok
• Write engaging, brand-appropriate captions and social copy
• Independently plan, launch, manage and optimize paid campaigns through Meta Ads Manager
• Manage campaign objectives, audience targeting, budgets, placements, A/B testing and creative execution
• Monitor and analyze campaign performance, making ongoing adjustments to improve reach, engagement, website traffic and conversions
• Prepare regular paid advertising reports and provide insights and recommendations based on campaign results
• Respond to direct messages, comments and customer inquiries in a timely and professional manner
• Proactively engage with followers and help cultivate an active online community
• Coordinate social media video shoots with an outside production company, including developing concepts, creating shot lists, organizing products and talent, and managing shoot schedules
• Collaborate with the broader marketing team to ensure consistent messaging and visual presentation across all channels
• Identify social media trends, platform updates and content opportunities relevant to the brand
• Track organic social media performance and prepare reports highlighting results, insights and opportunities for growth
• Maintain an organized library of social media photography, video and creative assets
• Support SEM and display advertising initiatives managed by our external agency by coordinating campaign details, providing creative assets, reviewing performance reports and helping ensure campaigns align with broader marketing priorities

REQUIRED EXPERIENCE

• Paid Meta advertising experience is required for this position. Candidates must have hands-on experience independently planning, launching, managing and optimizing paid campaigns through Meta Ads Manager. This includes audience targeting, budget management, A/B testing, performance analysis and reporting. Candidates without direct Meta Ads Manager experience will not be considered.

QUALIFICATIONS

• Bachelor’s degree in marketing, communications or a related field
• 3-5 years of professional experience in social media marketing, including hands-on experience managing paid campaigns through Meta Ads Manager
• Previous professional experience managing social media accounts for a business or brand
• Demonstrated success managing paid campaigns through Meta Ads Manager
• Strong understanding of Facebook, Instagram and TikTok, including platform best practices and content formats
• Ability to interpret campaign data and make informed optimization decisions
• Familiarity with SEM, display advertising or working with external digital marketing agencies is preferred
• Excellent writing, editing and communication skills
• Strong project-management and organizational abilities
• Experience coordinating photo or video production
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Strong attention to detail and an eye for elevated, visually compelling content
• Familiarity with social media scheduling, analytics and reporting tools
• Experience with Canva, Adobe Creative Suite or similar content-creation tools is preferred
• Experience in luxury retail, jewelry, fashion or lifestyle marketing is a plus

WHAT WE ARE LOOKING FOR

We are looking for someone who is creative and collaborative, but equally comfortable analyzing results and making data-informed decisions. The right candidate will take ownership of our day-to-day social media presence and paid Meta campaigns while helping develop content and advertising strategies that strengthen the brand, engage our audience and support business goals.

Lee Michaels Fine Jewelry is committed to our employees by providing competitive salaries and outstanding benefits. We invite interested candidates to learn more of our company by visiting www.LMFJ.com.