What are the responsibilities and job description for the Marketing Leader position at Ledge?
LEDGE'S MISSION is to reinvent how finance teams work by building AI agents that actually do the work, not just automate it.
We began with an industry-leading reconciliation platform used by top finance teams. We are now broadening our scope to develop a completely AI-native close management solution, built upon our strong existing platform that is already competitive with leading industry offerings. Our agents autonomously prepare, reconcile, validate, and manage the close end-to-end with finance-grade accuracy and transparency. We're designing new tools for the Office of the CFO: a scalable, trustworthy data pipeline combined with autonomous AI workflows and a clean, consumer-grade experience.
The role
You’ll be our marketing leader, reporting directly to the CEO. You’ll own the entire marketing function, from strategy through execution. This is a full-stack marketing role at an early-stage company: you’ll set the GTM marketing strategy and roll up your sleeves across every channel. You’ll manage a mix of agencies, contractors, and direct hires as the team scales. This role is accountable for pipeline. You’ll hold a lead target and revenue target alongside sales.
Responsibilities
We began with an industry-leading reconciliation platform used by top finance teams. We are now broadening our scope to develop a completely AI-native close management solution, built upon our strong existing platform that is already competitive with leading industry offerings. Our agents autonomously prepare, reconcile, validate, and manage the close end-to-end with finance-grade accuracy and transparency. We're designing new tools for the Office of the CFO: a scalable, trustworthy data pipeline combined with autonomous AI workflows and a clean, consumer-grade experience.
The role
You’ll be our marketing leader, reporting directly to the CEO. You’ll own the entire marketing function, from strategy through execution. This is a full-stack marketing role at an early-stage company: you’ll set the GTM marketing strategy and roll up your sleeves across every channel. You’ll manage a mix of agencies, contractors, and direct hires as the team scales. This role is accountable for pipeline. You’ll hold a lead target and revenue target alongside sales.
Responsibilities
- Own marketing-sourced pipeline targets
- Scale and optimize a multi-channel demand engine spanning paid search, paid social, SEO/content, newsletter sponsorships, events, outbound, and partnerships
- Manage an in-house SDR and own outbound messaging and targeting
- Own positioning, messaging, and competitive intelligence
- Run the CEO’s thought leadership program and paid amplification
- Own the website, brand, and all marketing creative
- Produce and direct sales enablement materials: battle cards, comparison pages, email sequences
- Maintain a structured buyer intelligence system that keeps all content grounded in real customer language
- Manage agency and contractor relationships across brand, design, SEO, content, and paid media
- Build the marketing team over time
- 8-12 years of B2B SaaS marketing experience, with at least 3 years in a leadership role
- Track record of building demand generation at early-stage companies (Seed through Series B): you’ve held a pipeline number, not just a brand mandate
- Player-coach mentality. You can set the strategy and also get hands-on with execution. No big team to delegate to on day one
- Experience marketing to finance, accounting, or “office of the CFO” personas strongly preferred. These buyers are conservative and technical; they respond to peer validation, ROI, and specificity, not hype
- Strong communicator who can produce or effectively direct high-quality work across formats: positioning, landing pages, emails, social, enablement, etc
- Data-driven. You track CAC, pipeline velocity, and conversion rates by channel. You make decisions with imperfect data
- Experience managing agencies and contractors, and getting leverage from external partners without losing brand coherence
- Comfort owning both inbound and outbound
- Experience selling into the office of the CFO
- Familiarity with AI product positioning
- Background in competitive markets with well-funded incumbents
- Experience using AI tools and agents to scale marketing workflows, content production, research, intelligence systems, automation