Social Media Marketing Specialist

Job title: Marketing - Social Media Contractor I

Duration: 4/30/2026 - 4/30/2027

Location: NYC — Park Avenue South Office – Hybrid

Responsibilities:

• Grow and foster engaged social media communities, especially on emerging platforms like TikTok and YouTube, while supporting the Food category in achieving business objectives
• Contribute to the day-to-day operations of Food Network’s YouTube channel, including video ingestion, optimization and organization, while balancing content priorities and optimizing videos and thumbnails
• Create engaging social content for TikTok based on platform trends
• Schedule social media posts efficiently and with strong attention to detail
• Craft attention-grabbing copy that delivers an exciting and valuable content experience for our followers across multiple platforms
• Identify eye-catching videos from influencer and fan accounts to repost on owned platforms
• Monitor, respond to and moderate social media conversations
• Share community feedback and flag potential issues or opportunities
• Review video series and one-off content with an eye toward social performance
• Capture live or native footage as needed

equirements:

• Bachelor’s degree
• Professional social media experience
• Active and engaged participant in social media with in-depth knowledge of platforms, best practices, user dynamics and current trends
• Highly organized, detail-oriented and able to manage and execute multiple ongoing projects
• Exceptional attention to detail and a habit of checking work for accuracy—once, twice and three times
• Creative individual with a passion for social media, food and entertainment
• Strong verbal, writing and presentation skills to communicate effectively and on-brand with consumers
• Fast, proactive work ethic with the ability to work ahead
• Go-getter with an eye on analytics and growth
• Savvy social media user and trend-spotter
• Solid understanding of digital content, communication and marketing principles
• Highly creative, strategic thinker with the ability to develop fresh, executable ideas that support Food category initiatives
• Solution-oriented problem solver
• Photo and video editing experience with basic design capabilities for social media (knowledge of Adobe Photoshop and Premiere is a plus)
• Familiarity with web and social media analytics tools (Tubular, Facebook Creator Studio, Twitter Analytics, etc.)
• Flexibility for occasional night and weekend work