Senior Ecommerce Funnel Builder & Developer

About Us:

We are a performance-driven ecommerce growth agency that specializes in scaling ecommerce brands through Google Ads.

Our team builds and optimizes high-converting funnel ecosystems that support:

• Google Performance Max
• Demand Gen
• Search Campaigns
• Shopping Campaigns
• YouTube Campaigns
• Retargeting Campaigns

Our focus is simple:

Increase conversion rates, improve customer experience, maximize average order value, and drive revenue growth.

We are looking for a Senior Ecommerce Funnel Builder & Developer who can take ownership of the technical implementation, optimization, and launch of ecommerce funnels.

Remote

Part-Time, Full-Time or Contract

Senior-Level Only

Start Date: Immediate

If you are passionate about ecommerce, conversion optimization, technical problem solving, and building high-performing funnels that drive measurable results, we would love to hear from you.

Important: This Is Not A Management Position

This is a hands-on production role.

You will not be managing team members, overseeing project managers, or running the Funnels Department.

You will work alongside:

• CRO Team
• Media Buyers
• Creative Team
• Copy Team
• Project Managers

Your responsibility is to build, launch, optimize, troubleshoot, and maintain high-performing ecommerce funnels.

Success in this role comes from technical execution, attention to detail, problem solving, and the ability to consistently produce high-quality funnel builds.

Position Overview

As a Senior Ecommerce Funnel Builder & Developer, you will be responsible for building and optimizing ecommerce funnels using Funnelish, Checkout Champ, and Shopify.

You will take approved strategy, copy, assets, and designs and transform them into polished, conversion-focused customer experiences.

Although graphic design assets are provided by our Creative Team, you must have a strong eye for page layout, visual hierarchy, user experience, and conversion-focused design.

Core ResponsibilitiesFunnel Development

Build and maintain:

• Advertorial Pages
• Product Detail Pages (PDP)
• Sales Pages
• Checkout Pages
• Upsell Pages
• Downsell Pages
• Thank You Pages

Configure:

• Products
• Variants
• Bundles
• Subscriptions
• Order Bumps
• Upsells
• Downsells

Build complete funnel flows from approved wireframes, copy, and designs.

Technical Implementation

Responsible for:

• Funnelish configuration
• Checkout Champ configuration
• Shopify integrations
• Product setup
• Domain connectivity
• DNS troubleshooting
• Payment gateway setup
• Funnel QA
• Tracking implementation
• Launch preparation

You should be capable of identifying and resolving technical issues independently whenever possible.

Conversion Rate Optimization (CRO)

This role requires more than page building.

You should understand:

• Why pages convert
• Why users drop off
• How page structure affects conversion
• How customer journeys influence purchasing behavior

Responsibilities include:

• Implementing CRO recommendations
• Identifying conversion bottlenecks
• Improving mobile user experience
• Supporting A/B testing initiatives
• Recommending funnel improvements

Required Platform Experience

Expert-level experience with:

• Funnelish
• Checkout Champ
• Shopify

Must understand:

• Funnel architecture
• Ecommerce customer journeys
• Checkout optimization
• Upsell strategy
• Subscription funnels
• Product bundles
• Offer structure
• Funnel strategy

Required Technical SkillsFront-End Development

Experience reading and writing required with:

• HTML
• CSS
• JavaScript

Must be capable of:

• Building custom page sections
• Creating responsive layouts
• Implementing custom functionality
• Troubleshooting browser issues
• Debugging page and funnel errors
• Improving page performance
• Implementing tracking scripts

Tracking & Analytics

Experience implementing and troubleshooting:

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Google Ads Conversion Tracking
• Enhanced Conversions
• Ecommerce Event Tracking
• Funnel Attribution Tracking

Must understand:

• Customer journeys
• Funnel tracking strategy
• Conversion events
• Purchase tracking
• Attribution flow
• Revenue tracking
• Conversion API for Meta

Required Design & Layout Skills

Graphic assets will be provided by our Creative Team.

However, you must be capable of creating polished, high-converting page layouts.

You do not need to be a graphic designer.

You do need to understand conversion-focused design.

Layout Hierarchy

Strong understanding of:

• What users see first
• How users scan pages
• CTA placement
• Section sequencing
• Information hierarchy

Conversion-Focused Design

Ability to structure pages that increase conversions through:

• Trust building
• Product positioning
• Offer presentation
• Social proof placement
• Conversion psychology

Visual Flow

Ability to guide visitors naturally through a page:

Headline → Problem → Solution → Benefits → Offer → Purchase

White Space & Readability

Strong understanding of:

• Negative space
• Content spacing
• Section spacing
• Visual breathing room
• Readability optimization

Pages should feel clean, premium, organized, and easy to consume.

Typography

Understanding of:

• Font hierarchy
• Readability
• Headline structure
• Mobile typography
• Ecommerce best practices

Mobile UX

Ability to build:

• Mobile-first experiences
• Responsive layouts
• Thumb-friendly interactions
• Mobile conversion paths
• Optimized checkout experiences

Ecommerce Page Structure

Experience building:

• Advertorial Pages
• Product Detail Pages (PDP)
• Sales Pages
• Checkout Pages
• Upsell Pages
• Thank You Pages

Figma Proficiency

Must be comfortable working from Figma designs and wireframes.

Ability to:

• Read Figma files
• Extract layouts and spacing
• Match designs accurately
• Follow brand guidelines
• Build pixel-perfect implementations

You do not need to create graphic designs, but you must be able to execute approved designs accurately.

Ecommerce Experience Required

Must have experience building funnels for:

• Ecommerce brands
• Consumer products
• Supplements
• Beauty brands
• Skincare brands
• Health and wellness products

Must understand:

• Revenue per click (RPC)
• Average Order Value (AOV)
• Conversion Rate (CVR)
• Return On Ad Spend (ROAS)
• MER
• Customer Lifetime Value (LTV)
• Subscription offers
• Bundle offers

Google Ads Funnel Experience

You must have experience building funnels specifically for Google traffic.

Examples include:

Performance Max

Advertorial → PDP → Checkout → Upsell → Upsell → Thank You

Demand Gen

Advertorial → Sales Page → Checkout → Upsell → Thank You

Search Campaigns

Sales Page → Checkout → Upsell → Thank You

Shopping Campaigns

PDP → Checkout → Upsell → Thank You

Understanding cold traffic behavior is required.

Ideal Candidate

The ideal candidate:

• Thinks like a CRO, not just a builder
• Understands ecommerce conversion psychology
• Can troubleshoot issues independently
• Pays exceptional attention to detail
• Has strong organizational skills
• Communicates proactively
• Identifies problems before they become blockers
• Takes ownership of outcomes
• Can execute without constant oversight
• Is comfortable building from copy briefs, wireframes, and approved designs rather than simply cloning existing pages

Application Requirements

Please submit:

1. Resume
2. Portfolio
3. Three live ecommerce funnels you personally built
4. Funnelish examples
5. Checkout Champ examples
6. Shopify examples
7. Loom video (5–10 minutes) walking through your best funnel build

Funnel Performance Reporting & Analysis

A successful funnel build does not end at launch.

You will be responsible for monitoring funnel performance, identifying opportunities for improvement, and supporting ongoing optimization efforts.

Performance Monitoring

Track and analyze key funnel metrics including:

• Landing Page Conversion Rate
• Sales Page Conversion Rate
• Checkout Conversion Rate
• Upsell Take Rate
• Average Order Value (AOV)
• Revenue Per Visitor (RPV)
• Funnel Conversion Rate
• Cart Abandonment Rate
• Mobile vs Desktop Performance

Funnel Reporting

Assist in maintaining funnel reporting dashboards and performance tracking systems.

Ability to analyze data from:

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Shopify
• Checkout Champ
• Funnelish
• Microsoft Clarity
• Heatmaps
• Session Recordings

Must be comfortable identifying:

• Funnel bottlenecks
• User drop-off points
• Technical issues
• Opportunities for conversion improvement

A/B Testing Support

Work alongside the CRO Team to:

• Implement A/B tests
• Monitor test performance
• Document test results
• Report findings
• Assist in rollout of winning variations

Success in this role is measured not only by successful launches, but by the ongoing performance and optimization of the funnels you build.