Social Media + Communications Coordinator

Description

Reports to: Creative Director

Status: Full-time, salaried

Position Summary

The Social Media Communications Coordinator supports the day-to-day execution of Laurel School’s marketing and communications efforts, with primary responsibility for social media publishing and communications operations. This role plays a critical coordination and execution function within the Marketing & Communications team ensuring that content is shared consistently, communications are accurate and timely, and projects move forward smoothly.

This position is ideal for an early-career communications professional who is highly organized, digitally fluent, and excited by storytelling, social media platforms, and working in a dynamic school environment. The Coordinator works closely with the Director of Marketing & Communications, Creative Director, Content & PR Manager, and Website & SEO Manager to support the school’s brand, voice, and engagement goals.

Key Responsibilities

Social Media Execution

• Manage the day-to-day execution of Laurel School’s social media presence across platforms (Instagram, Facebook, LinkedIn, and others as appropriate).
• Schedule and publish posts using established content calendars and brand guidelines.
• Monitor engagement, comments, and messages and route items as appropriate.
• Capture and curate photos and short-form video content from campus events and daily school life.
• Assist with creating and editing reels and other short-form video using templates and basic editing tools.
• Track basic social media analytics and trends and share insights with the team.

Communications & Content Operations

• Assist with formatting, proofreading, and scheduling internal and external communications, including newsletters, announcements, and event communications.
• Support the preparation and distribution of mass email communications using established platforms and templates.
• Manage the marketing request intake process and help track timelines and deliverables.
• Triage the general communications inbox (e.g., info@) and route inquiries appropriately.
• Maintain shared communications calendars and content schedules.

Creative & Production Support

• Create and revise simple graphics using established templates and brand guidelines (Canva, InDesign, or similar tools).
• Resize and format assets for use across digital platforms.
• Support the Creative Director with production tasks, asset preparation, and organization.
• Maintain organized digital libraries for photos, videos, and design assets.

Web & Digital Support

• Upload content to the website and assist with basic page updates under the direction of the Website & SEO Manager.
• Support form setup, content posting, and basic analytics reporting as requested.
• Assist Website & SEO Manager with troubleshooting (no coding or technical experience necessary).

Administrative & Project Support 

• Support project coordination by tracking timelines, deadlines, and deliverables for MarCom initiatives.
• Assist with RSVP tracking, mailing list preparation, and logistics for marketing-led events and campaigns.
• Support Marketing & Communications Team needs as needed (office supply ordering, product research, and the like)
  
  

Requirements

• Bachelor’s degree in communications, marketing, journalism, or a related field.
• 2-3 years of experience working in marketing, communications or related field.
• Strong writing, proofreading, and organizational skills.
• Comfort using Google Workspace, social media platforms (including scheduling software), and digital collaboration tools.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong attention to detail and follow-through.
• Willingness to learn, take feedback, and grow within a collaborative team.
• Experience using Canva, Adobe InDesign and Photoshop.
• Familiarity with email platforms, CMS tools, or project management systems.
• Interest in education, storytelling, and mission-driven work.

Work Environment

Laurel School is a dynamic, forward-thinking, K-12 girls’ school with a co-ed early childhood division, where every child is well known.

Laurel enjoys an outstanding local and national reputation and is home to the Laurel Center for Research on Girls. In a highly competitive school landscape, Laurel is fortunate to be a school of choice in Cleveland. Our emphasis on the whole child and our legacy of excellence in the teaching of girls set us apart. Located in Shaker Heights, OH (15 minutes from downtown Cleveland) with an additional rural campus 17 minutes away, the school has a suburban/rural advantage. The work environment is noted for being family-friendly and flexible. The feeling in the school is joyous, collaborative and innovative. Our curricular philosophy emphasizes community-based, interdisciplinary and experiential learning. Collaboration and reflective practice are key to pedagogy at Laurel. The school is fully committed to a culturally diverse faculty and student body.

Laurel School is dedicated to providing equal employment opportunities to all personnel and applicants for employment without regard to race; color; religion; sex; gender identity; national origin; handicap or disability; sexual orientation; or status as a veteran, Vietnam era, or special disabled veteran.