Social Media Manager & Content Creator

Social Media Manager & Content Creator

Lash Next Door is seeking a creative, social-first storyteller to join our growing team. This role is responsible for managing our social media channels, creating engaging content, executing influencer marketing initiatives, and supporting PR campaigns. The Social Media & Content Manager will work closely with the Marketing & Operations Manager to ensure consistent brand messaging and timely execution of campaigns across Instagram, TikTok, Pinterest, Facebook, ShopMy, and other platforms.

What You’ll Do

Social Media Strategy & Content

• Develop monthly content calendars aligned with product launches and marketing campaigns
• Conceptualize, film, edit, and publish content across social platforms
• Maintain a consistent posting cadence and cohesive brand voice
• Monitor social media trends and recommend new strategies and creative ideas

Community & Engagement

• Serve as the voice of the brand online, engaging with followers and participating in trending topics
• Manage online communities across Instagram, TikTok, Pinterest, Facebook, and ShopMy
• Support PR initiatives including collaborations, giveaways, and PR packages

Influencer & Creator Marketing

• Develop and manage influencer campaigns from outreach and negotiation to content execution and performance tracking
• Collaborate with emerging talent for co-branded partnerships

Analytics & Reporting

• Track social media performance metrics and KPIs
• Generate regular reports to evaluate campaign success and inform strategy

Collaboration & Cross-functional Support

• Work closely with Marketing, Operations, and Creative teams to ensure consistent messaging and creative assets
• Coordinate content and assets for internal and external campaigns, photoshoots, and launches

Who You Are

• Highly organized with strong attention to detail
• Proactive, dependable, and able to manage multiple timelines
• A strong communicator who enjoys working cross-functionally
• Passionate about social media, beauty, lifestyle, and digital trends
• Comfortable analyzing performance metrics and adjusting strategy accordingly

Qualifications

• 1–3 years of experience in social media management, content creation, or influencer marketing (DTC/ecommerce preferred)
• Strong content creation skills (filming, editing, storytelling)
• Experience with TikTok, Instagram, Pinterest, and other social platforms
• Familiarity with influencer marketing and collaboration management
• Proficiency in social media scheduling tools, analytics, and reporting

Why Lash Next Door

• Fast-growing, female-founded brand
• Hands-on role with visibility into all aspects of product and ecommerce
• Opportunity to grow within the buying and operations side of the business
• Collaborative, creative, and supportive team environment

Benefits

• Hybrid work schedule
• 401K Matching
• PTO
• Healthcare Stipend
• 6 Weeks Paid Parental Leave
• Fun, Collaborative Work Environment
• Dog Friendly Office