What are the responsibilities and job description for the Senior Digital Content Specialist-Website position at Las Vegas-Clark County Library District?
The award-winning Las Vegas-Clark County Library District is currently hiring for a Senior Digital Content Specialist-Website with the Branding and Marketing Department, focusing on the development and maintenance of our public-facing website—TheLibraryDistrict.org—along with the mobile app and employee intranet.
The website is the digital front door to the Library District — our 26th branch — open 24/7 to serve the community and attract new users who may not realize how libraries have evolved in the digital age. Managed by the Branding & Marketing Department (BAM), the website is a vital marketing and communications platform that helps shape our brand, drive engagement, and connect people to the full spectrum of library services and resources.
In this role, the Senior Digital Content Specialist-Website serves as the District’s webmaster and plays a strategic part in shaping online content and user experience. This position collaborates with all departments to ensure timely and effective web content. The Senior Digital Content Specialist-Website works directly with our website host, BiblioCommons, and the IT Department, and also oversees both the Library District’s mobile app and Voyager, our employee intranet—an essential internal communications platform for all staff.
General Summary
Under the general supervision of the Branding & Marketing Director, the Senior Digital Content Specialist-Website supports the marketing and communication goals of Las Vegas-Clark County Library District through the development of new and dynamic content on the Library District’s website. This position promotes and enhances awareness of the Library District’s brand and online reputation through digital content management, and Search Engine Optimization (SEO). The Senior Digital Content Specialist-Website leverages web analytics tools to improve key performance indicators, including increasing new website users, increasing dwell time on the website to decrease bounce rate, increasing social media engagement, broadening audience demographics, and increasing mobile app downloads. This role also manages and maintains content on the employee intranet. The Senior Digital Content Specialist-Website drives effective content marketing campaigns that reach the widely varying customer demographics that comprise the Library District’s service area.
Description of hours and wages
The pay range for this position is $99,876 to $133,844 per year. Pay typically begins at the minimum of the pay range, and employees are eligible for annual merit and COLA increases per District policy.
This is a full-time (40 hours per week), FLSA exempt position.
Application Deadline
The application deadline for this position is 1159 p.m. on Thursday, October 16, 2025. To be considered for this position, applications must be submitted prior to this deadline.
We anticipate interviewing for this position on or around October 30, 2025.
ESSENTIAL DUTIES & RESPONSIBILITIES
Required Bachelor's degree in Communications with concentrations in Journalism, Advertising, Marketing, Digital Marketing, Web Analytics, Data Analytics, or related field.
Preferred N/A.
EXPERIENCE
Required Five (5) years of professional experience in website content development.
Preferred Five (5) years of professional experience overseeing digital and website content for a major brand, with demonstrated familiarity with current social media trends.
LICENSE AND CERTIFICATION
Required Possess, or have the ability to obtain, a valid Nevada Driver’s License at the time of hire.
Preferred N/A.
PHYSICAL REQUIREMENTS
Work is primarily performed in and office setting. Ability to lift up to ten (10) pounds and occasionally lifting and/or carrying such articles as files or books. Although work is performed in an office setting, a limited amount of walking or standing is often necessary to carry out job duties.
Tuesday 800 AM - 500 PM
Wednesday 800 AM - 500 PM
Thursday 800 AM - 500 PM
Friday 800 AM - 500 PM
Full-Time
Web Design
Windmill Service Center
7060 W. Windmill Lane
The website is the digital front door to the Library District — our 26th branch — open 24/7 to serve the community and attract new users who may not realize how libraries have evolved in the digital age. Managed by the Branding & Marketing Department (BAM), the website is a vital marketing and communications platform that helps shape our brand, drive engagement, and connect people to the full spectrum of library services and resources.
In this role, the Senior Digital Content Specialist-Website serves as the District’s webmaster and plays a strategic part in shaping online content and user experience. This position collaborates with all departments to ensure timely and effective web content. The Senior Digital Content Specialist-Website works directly with our website host, BiblioCommons, and the IT Department, and also oversees both the Library District’s mobile app and Voyager, our employee intranet—an essential internal communications platform for all staff.
General Summary
Under the general supervision of the Branding & Marketing Director, the Senior Digital Content Specialist-Website supports the marketing and communication goals of Las Vegas-Clark County Library District through the development of new and dynamic content on the Library District’s website. This position promotes and enhances awareness of the Library District’s brand and online reputation through digital content management, and Search Engine Optimization (SEO). The Senior Digital Content Specialist-Website leverages web analytics tools to improve key performance indicators, including increasing new website users, increasing dwell time on the website to decrease bounce rate, increasing social media engagement, broadening audience demographics, and increasing mobile app downloads. This role also manages and maintains content on the employee intranet. The Senior Digital Content Specialist-Website drives effective content marketing campaigns that reach the widely varying customer demographics that comprise the Library District’s service area.
Description of hours and wages
The pay range for this position is $99,876 to $133,844 per year. Pay typically begins at the minimum of the pay range, and employees are eligible for annual merit and COLA increases per District policy.
This is a full-time (40 hours per week), FLSA exempt position.
Application Deadline
The application deadline for this position is 1159 p.m. on Thursday, October 16, 2025. To be considered for this position, applications must be submitted prior to this deadline.
We anticipate interviewing for this position on or around October 30, 2025.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Develops and executes the Library District's web content strategy and maintains standards, including UX and UI considerations, to ensure Web Content Accessibility Guidelines (WCAG) are met and provide equitable accessibility and engagement for all users.
- Works in close partnership with the Senior Digital Content Specialist-Social Media to coordinate web and social media initiatives to drive traffic, engagement, and conversions across these two critical external communication tools.
- Audits and maintains inventory of all website content and updates using a content management system (CMS) and coordinates updates for accuracy, accessibility, and SEO compliance .
- Analyzes and translates both quantitative and qualitative data into recommendations and plans for creating and revising content marketing, SEO, and website functionality.
- Implements an editorial calendar to plan specific, timely marketing campaigns on the Library District’s website and mobile app.
- Manages and maintains content on the employee intranet to ensure timely, accurate, and engaging internal communication, and collaborates with departments to support information sharing and staff engagement.
- Collaborates with BAM team members to develop and create video, photos, graphics, and copy, and manages all content published on the Library District’s website.
- Monitors industry best practices, and compiles and analyzes metrics for inclusion in monthly trend reports.
- Monitors and responds to customer reviews, surveys, and concerns to improve user satisfaction and support a positive digital customer experience (CX).
- Serves as the Library District’s resident expert on all web platforms and provides staff training.
- Promotes and supports the overall mission of the Library District by demonstrating courteous and cooperative behavior when interacting with the public and staff; approaches all staff interactions as opportunities to demonstrate excellent customer service; and acts in a manner that promotes a harmonious and effective workplace environment.
- Performs other duties as assigned.
Required Bachelor's degree in Communications with concentrations in Journalism, Advertising, Marketing, Digital Marketing, Web Analytics, Data Analytics, or related field.
Preferred N/A.
EXPERIENCE
Required Five (5) years of professional experience in website content development.
Preferred Five (5) years of professional experience overseeing digital and website content for a major brand, with demonstrated familiarity with current social media trends.
LICENSE AND CERTIFICATION
Required Possess, or have the ability to obtain, a valid Nevada Driver’s License at the time of hire.
Preferred N/A.
PHYSICAL REQUIREMENTS
Work is primarily performed in and office setting. Ability to lift up to ten (10) pounds and occasionally lifting and/or carrying such articles as files or books. Although work is performed in an office setting, a limited amount of walking or standing is often necessary to carry out job duties.
- PLEASE NOTE Meeting these posted qualifications does not necessarily guarantee an interview.
Tuesday 800 AM - 500 PM
Wednesday 800 AM - 500 PM
Thursday 800 AM - 500 PM
Friday 800 AM - 500 PM
- This anticipated schedule may be subject to change based on departmental and organizational needs.
- Medical, dental, vision, and life insurance insurance.
- Nevada Public Employees Retirement System (PERS).
- 14 paid holidays, plus 1 additional floating holiday per year.
- Paid vacation (18 days per year) and sick time (12 days per year).
- Tuition reimbursement.
- For more details about employee benefits, please see https//thelibrarydistrict.org/benefits/
Full-Time
Web Design
Windmill Service Center
7060 W. Windmill Lane
Salary : $99,876 - $133,844
