Marketing and Communications Manager

Overview:

LANE4 Property Group is a Commercial Real Estate firm based in Kansas City, MO. We are seeking a dynamic Marketing and Communications Manager to lead and execute the company’s marketing initiatives. This role is responsible for elevating the firm’s brand and image, supporting leasing, investment, development, and property management activities, and driving business development through high-impact marketing efforts. The ideal candidate is both strategic and hands-on while managing the department and mentoring department colleagues. Full-time position; in-office with office-first hybrid potential.

Applicants to include samples of creative work with resume. Examples include design work, writing examples, projects, etc. 

Key Areas of Responsibility:

Brand & Strategy

·        Develop and implement a comprehensive marketing strategy aligned with the firm’s business objectives

·        Maintain and enhance brand identity across all advertising mediums

·        Position the firm and its principals as leaders in the Kansas City commercial real estate market

·        Manage public relations for the company

Business Development

·        Partner with leadership and brokers to create proposals, presentations, investment memorandums, and pitch materials

·        Support client relationship management efforts through targeted marketing outreach

·        Identify opportunities to enhance visibility with investors, tenants, and industry partners

Property Marketing

·        Work with Marketing Coordinator to support brokers by creating and managing marketing campaigns for commercial property listings, including offering memorandums, listing brochures, signage, and email campaigns

·        Coordinate and execute building photography and virtual tours

·        Ensure all property marketing materials are accurate, compelling, and delivered on schedule

Digital & Content Marketing

·        Manage company websites, ensuring all content remains current

·        Develop and execute social media strategy on LinkedIn and Instagram

·        Lead the writing, layout design, and editing of various sales and marketing materials including the company’s annual market report, case studies, marketing collateral, presentations, etc.

Promotions & Events

·        Plan, coordinate, and execute event at retail shopping center events and project milestones such as ribbon cuttings, ground breakings, grand openings

·        Assist with coordination of award nominations by identifying opportunities, writing, and submitting award nominations for projects and the company.

Analytics & Performance

·        Track and analyze marketing performance (campaigns, website traffic, SEO, etc.)

·        Provide regular reporting and insights to leadership

·        Optimize strategies based on data-driven insights

Vendor & Project Management

·        Oversee marketing budgets and timelines

·        Manage relationships with external vendors (printers, photographers, web developers)

Qualifications – Required:

·        Bachelor’s degree in Marketing, Business, or Communications

·        5 years of marketing experience, preferably in commercial real estate or professional services

·        Proficiency in Adobe Creative Suite, Microsoft Office, and email marketing platforms

·        Strong written and verbal communication skills

Competencies:

• Communicate Effectively - Excellent written and verbal communication skills; shares ideas, thoughts, knowledge, and information to ensure message is understood
• Manages Processes & Resources - Strong project management and organizational abilities; ability to manage multiple projects and deadlines in a fast-paced environment
• Collaboration & Eagerness - Understanding of market research, real estate trends, and terminology; works cooperatively with others to help our team achieve it